MINISO: brands it owns and its ownership tree
MINISO (NYSE: MNSO, HKEX: 9896) is a publicly listed company headquartered in Guangzhou, China that owns 2 consumer brands.[1][2]
MINISO Group Holding Limited is a Cayman Islands company with principal executive offices in Guangzhou, listed on the New York Stock Exchange (ADSs, MNSO) and the Hong Kong Stock Exchange (9896). Its 20-F says it has incubated two brands, MINISO and TOP TOY, since opening its first store in China in 2013, and in 2025 acquired 29.4% of the supermarket chain Yonghui Superstores, which it accounts for as an associate. TOP TOY filed to list separately in Hong Kong in March 2026.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- MINISO Group Holding Limited (also Miniso)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇨🇳 Guangzhou, China
- Tickers
- NYSE: MNSO HKEX: 9896
- Revenue
- CN¥17 billion (2024)[2]
- SEC CIK
- 0001815846
- Website
- ir.miniso.com
- Last verified
- · 2 sources
What MINISO's annual report says about its business
Read from MINISO's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- MINISO brand - Chinese Mainland, MINISO brand - Overseas:
As a result, the Group has presented three reportable segments of MINISO brand - Chinese Mainland, MINISO brand - Overseas and TOP TOY brand for the year ended December 31, 2025.
- MINISO brand, TOP TOY brand:
the Group has presented two reportable segments of MINISO brand and TOP TOY brand during the year ended and June 30, 2023 and the six months ended December 31, 2023 and the year ended December 31, 2024.
Acquisitions and disposals named in the filing
- Acquired: the remaining 51% of the shares of MINISO Winky Italy S.r.l (May 19, 2025), EUR 2,758,000 (equivalent to RMB22,685,000).
On May 19, 2025, we further acquired the remaining 51% of the shares of MINISO Winky Italy S.r.l from a third party at a consideration of EUR 2,758,000 (equivalent to RMB22,685,000).
MINISO in numbers
- MINISO owns 2 consumer brands tracked here across 1 top-level categories; the largest is home, garden & diy with 2 brands.[1]
MINISO financial history
Headline figures from MINISO's annual reports filed with the US Securities and Exchange Commission, in CNY as reported, fiscal years ending 2019–2024.
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| — | CN¥3.32bn | — | CN¥2.64bn | CN¥18.1bn | CN¥4.31m | 20-F | |
| — | CN¥2.22bn | — | CN¥1.78bn | CN¥13.4bn | CN¥7.21m | 20-F | |
| — | CN¥882m | — | CN¥639.7m | CN¥11.3bn | CN¥6.5m | 20-F | |
| — | CN¥401m | — | CN¥-1,429,447,000 | CN¥10.7bn | CN¥6.92m | 20-F | |
| — | CN¥766.6m | — | CN¥-260,176,000 | CN¥5.84bn | CN¥15.2m | 20-F | |
| — | CN¥1.02bn | — | CN¥-294,409,000 | — | — | 20-F |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything MINISO owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Minority stakes, joint ventures and licences
Recent changes to this record
MINISO SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report (amended), filed (20-F/A)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer |
Frequently asked questions
What brands does MINISO own?
MINISO owns 2 consumer brands tracked here, including TOP TOY and MINISO.
Is MINISO a Chinese company?
Yes. MINISO is headquartered in Guangzhou, China.
Who owns MINISO?
MINISO is a publicly listed company owned by its shareholders; it trades as MNSO on the NYSE and 9896 on the HKEX.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] MINISO Group Holding Limited Annual Report on Form 20-F filed 2026-04-24 — SEC EDGAR, SEC Form 20-F, published 24 April 2026; retrieved 4 October 2026.
- [2] MINISO Group Holding Limited: Form 20-F for the year ended 2024-12-31 (revenue) — SEC EDGAR, SEC Form 20-F, published 24 April 2025; retrieved 4 October 2026.
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