Who owns TOP TOY?
TOP TOY is owned by MINISO (China, NYSE: MNSO).[1]
Evidence: MINISO Group Holding Limited Annual Report on Form 20-F filed 2026-04-24, SEC EDGAR, 24 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- MINISO Group Holding Limited verified
- Owner HQ
- 🇨🇳 China, Guangzhou
- Origin
- 🇨🇳 China
- Founded
- 2020
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- NYSE: MNSO HKEX: 9896
- Last verified
- · 1 sources
About TOP TOY
TOP TOY is a pop toy collection brand that MINISO's 20-F says was launched in December 2020. It sells model figures, 3D building blocks, vinyl plush toys and other pop toys built on proprietary, licensed and third-party IPs, with around 17,000 SKUs at 31 December 2025. TOP TOY International Group Limited was incorporated in April 2025 and completed a Series A financing with outside investors in July 2025.
What MINISO's annual report says about TOP TOY
Sentences about TOP TOY from MINISO's latest annual filing[1], copied word for word.
(5) Changes in fair value of redemption liabilities were mainly attributable to loss arising from preferred shares by TOP TOY in connection with its strategic financing in 2025.
How often MINISO names TOP TOY in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of TOP TOY
Where TOP TOY sits in MINISO
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full MINISO ownership tree →
See the full MINISO brand portfolio (2) →
Other brands owned by MINISO
MINISO controls 2 brands on Brandtree, 2 of them in home, garden & diy.
Also in home, garden & diy
- MINISO (2013)
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; MINISO has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: MINISO
MINISO is a publicly listed company headquartered in Guangzhou, China. Brandtree records 2 brands under its control, and it is listed as NYSE: MNSO and HKEX: 9896.
MINISO Group Holding Limited is a Cayman Islands company with principal executive offices in Guangzhou, listed on the New York Stock Exchange (ADSs, MNSO) and the Hong Kong Stock Exchange (9896). Its 20-F says it has incubated two brands, MINISO and TOP TOY, since opening its first store in China in 2013, and in 2025 acquired 29.4% of the supermarket chain Yonghui Superstores, which it accounts for as an associate. TOP TOY filed to list separately in Hong Kong in March 2026.
🇨🇳 TOP TOY and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; TOP TOY is not one of them.
Frequently asked questions
Who is the parent company of TOP TOY?
The parent company of TOP TOY is MINISO, a publicly listed company headquartered in China.
Is TOP TOY Chinese?
Yes. TOP TOY originated in China in 2020 and its owner, MINISO, is also headquartered in China.
Is TOP TOY still owned by MINISO?
Yes. As of 11 October 2026, TOP TOY is still owned by MINISO. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] MINISO Group Holding Limited Annual Report on Form 20-F filed 2026-04-24 — SEC EDGAR, SEC Form 20-F, published 24 April 2026; retrieved 4 October 2026.
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