Who owns GOAT?
GOAT is owned by Ecovacs (China, SSE: 603486).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Ecovacs Group: Company Profile. Last checked .
Key facts
- Current owner
- Ecovacs Robotics Co., Ltd. reported
- Owner HQ
- 🇨🇳 China, Suzhou
- Origin
- 🇨🇳 China
- Category
- Home, garden & DIY › Home improvement › Lawn & garden
- Parent ticker
- SSE: 603486
- Last verified
- · 1 sources
About GOAT
GOAT is ECOVACS's robotic lawnmower, which the group presents as taking its robots outside the home. Its site describes automated border awareness, precision targeting, navigation and obstacle avoidance as the features that replace conventional mowing. It sits in the group's home service robot range alongside DEEBOT, WINBOT and the ATMOBOT mobile air purifier.
Ownership timeline of GOAT
Where GOAT sits in Ecovacs
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ecovacs ownership tree →
See the full Ecovacs brand portfolio (4) →
Other brands owned by Ecovacs
Ecovacs controls 4 brands on Brandtree.
Other brands in lawn & garden, and who owns them
The 29 brands in lawn & garden on Brandtree belong to 17 owners. The largest is Bioceres, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bioceres Semillas | Bioceres | 🇦🇷 Argentina |
| Flymo | Husqvarna Group | 🇸🇪 Sweden |
| Hayter | Toro | 🇺🇸 United States |
| AMES | Griffon | 🇺🇸 United States |
| Dolphin | Maytronics | 🇮🇱 Israel |
| Miracle-Gro | Scotts Miracle-Gro | 🇺🇸 United States |
| BASF Agricultural Solutions | BASF | 🇩🇪 Germany |
| Roundup | Bayer | 🇩🇪 Germany |
About the owner: Ecovacs
Ecovacs is a publicly listed company headquartered in Suzhou, China, founded in 1998. Brandtree records 4 brands under its control, and it is listed as SSE: 603486.
Ecovacs is a Suzhou-based robotics and smart-appliance group founded in 1998 and listed on the Shanghai Stock Exchange on 28 May 2018 under the code 603486. Its own profile says its portfolio is the consumer brands ECOVACS and Tineco plus an industrial business line, and that it launched DEEBOT, the first floor-cleaning robot in China, and Tineco's FLOOR ONE floor washer. No annual report was opened, so every fact here comes from the group's English website.
🇨🇳 GOAT and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; GOAT is not one of them.
Frequently asked questions
Who is the parent company of GOAT?
The parent company of GOAT is Ecovacs, a publicly listed company headquartered in China.
Is GOAT Chinese?
Yes. GOAT originated in China and its owner, Ecovacs, is also headquartered in China.
Is GOAT still owned by Ecovacs?
Yes. As of 3 October 2026, GOAT is still owned by Ecovacs. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ecovacs Group: Company Profile — Ecovacs Group, Official document; retrieved 3 October 2026.
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