Who owns Simple Truth?
Simple Truth is owned by Kroger (the United States, NYSE: KR).[1]
Key facts
- Current owner
- The Kroger Co. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 2012
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- NYSE: KR
- Last verified
- · 1 sources
About Simple Truth
Simple Truth covers natural and organic food free of a published list of artificial ingredients, and it passed three billion dollars in annual sales. It made organic food a mainstream supermarket purchase rather than a specialist one. Kroger publishes the list of excluded ingredients, which is what distinguishes the label from competitors using words like natural that carry no agreed definition.
Ownership timeline of Simple Truth
Where Simple Truth sits in Kroger
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kroger ownership tree →
Other brands owned by Kroger
Latest news about Simple Truth
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Frequently asked questions
Who is the parent company of Simple Truth?
The parent company of Simple Truth is Kroger, a publicly listed company headquartered in the United States.
Is Simple Truth American?
Yes. Simple Truth originated in the United States in 2012 and its owner, Kroger, is also headquartered in the United States.
Is Simple Truth still owned by Kroger?
Yes. As of 8 September 2026, Simple Truth is still owned by Kroger. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kroger Co. Annual Report on Form 10-K filed 2026-03-31 — SEC EDGAR, SEC Form 10-K, published 31 March 2026; retrieved 8 September 2026.
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