Who owns Simple Truth?
Simple Truth is owned by Kroger (the United States, NYSE: KR).[1]
Evidence: The Kroger Co. Annual Report on Form 10-K filed 2026-03-31, SEC EDGAR, 31 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Kroger Co. verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 2012
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- NYSE: KR
- Trademark registrant
- The Kroger Co. of Michigan (USPTO)
- Last verified
- · 2 sources
About Simple Truth
Simple Truth covers natural and organic food free of a published list of artificial ingredients, and it passed three billion dollars in annual sales. It made organic food a mainstream supermarket purchase rather than a specialist one. Kroger publishes the list of excluded ingredients, which is what distinguishes the label from competitors using words like natural that carry no agreed definition.
What Kroger's annual report says about Simple Truth
Sentences about Simple Truth from Kroger's latest annual filing[1], copied word for word.
In addition to our three "tiers," Our Brands offers customers a variety of natural and organic products with the Simple Truth brand.
Simple Truth is free from unwanted ingredients and delivers our best natural and organic products for any lifestyle.
How often Kroger names Simple Truth in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Simple Truth
The USPTO record for the Simple Truth mark lists The Kroger Co. of Michigan as the owner of record (serial number 86780802). That name matches the owner named above.[2]
Ownership timeline of Simple Truth
Where Simple Truth sits in Kroger
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kroger ownership tree →
See the full Kroger brand portfolio (22) →
Other brands owned by Kroger
Kroger controls 22 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
- Kroger (1883)
- Private Selection (1994)
Founded in the 2010s
Other brands in grocery own brands, and who owns them
The 170 brands in grocery own brands on Brandtree belong to 55 owners. The largest is Cencosud, with 12; Kroger has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: Kroger
Kroger is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1883. Brandtree records 22 brands under its control, and it is listed as NYSE: KR.
Kroger is the largest supermarket operator in the United States, founded in Cincinnati in 1883. Its proposed merger with Albertsons was blocked by American courts in 2024, which left it dependent on its own brands rather than on scale from acquisition.
🇺🇸 Simple Truth and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Simple Truth is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of Simple Truth?
The parent company of Simple Truth is Kroger, a publicly listed company headquartered in the United States.
Is Simple Truth American?
Yes. Simple Truth originated in the United States in 2012 and its owner, Kroger, is also headquartered in the United States.
Is Simple Truth still owned by Kroger?
Yes. As of 11 October 2026, Simple Truth is still owned by Kroger. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kroger Co. Annual Report on Form 10-K filed 2026-03-31 — SEC EDGAR, SEC Form 10-K, published 31 March 2026; retrieved 16 September 2026.
- [2] USPTO: SIMPLE TRUTH, serial 86780802 — United States Patent and Trademark Office, Trademark registry; retrieved 9 October 2026.
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