Who owns Private Selection?
Private Selection is owned by Kroger (the United States, NYSE: KR).[1]
Key facts
- Current owner
- The Kroger Co. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1994
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- NYSE: KR
- Last verified
- · 1 sources
About Private Selection
Private Selection is Kroger's premium own label, covering cheeses, ready meals and ice cream at prices above the national brands rather than below them. Retailers use tiers like this to keep customers who would otherwise shop elsewhere for special occasions.
Ownership timeline of Private Selection
Where Private Selection sits in Kroger
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kroger ownership tree →
Other brands owned by Kroger
Latest news about Private Selection
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Private Selection?
The parent company of Private Selection is Kroger, a publicly listed company headquartered in the United States.
Is Private Selection American?
Yes. Private Selection originated in the United States in 1994 and its owner, Kroger, is also headquartered in the United States.
Is Private Selection still owned by Kroger?
Yes. As of 8 September 2026, Private Selection is still owned by Kroger. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kroger Co. Annual Report on Form 10-K filed 2026-03-31 — SEC EDGAR, SEC Form 10-K, published 31 March 2026; retrieved 8 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.