Who owns Wong?
Wong is owned by Cencosud (Chile, BCS: CENCOSUD), which has owned the brand since 31 January 2008.[1][2]
Evidence: Cencosud: Countries and business units, Cencosud S.A. Last checked .
Key facts
- Current owner
- Cencosud S.A. reported
- Owned since
- Owner HQ
- 🇨🇱 Chile
- Origin
- 🇵🇪 Peru
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- BCS: CENCOSUD
- Last verified
- · 2 sources
About Wong
Wong is a supermarket banner in Peru. Cencosud's history page records the 2007 acquisition of GSW (Wong) in Peru, and the business-units page lists 20 Wong stores covering more than 67,000 square metres, with a stated commitment to quality, variety, service excellence, freshness and sustainability.
Ownership timeline of Wong
Where Wong sits in Cencosud
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Cencosud ownership tree →
See the full Cencosud brand portfolio (16) →
Other brands owned by Cencosud
Cencosud controls 16 brands on Brandtree, 16 of them in home, garden & diy.
Also in home, garden & diy
- Basualdo
- Blaisten
- Bretas
- Disco (1961)
- Easy (1993)
- GBarbosa (1955)
- Giga Atacado
- Jumbo (1976)
- Paris (1900)
- Perini
- Prezunic
- Santa Isabel
- Spid (2021)
- The Fresh Market
- Vea
Other brands in grocery own brands, and who owns them
Cencosud has more brands in grocery own brands on Brandtree than any other owner: 12 of 168.
| Brand | Owner | Owner based in |
|---|---|---|
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
| Chef Direct | AML Foods | 🇧🇸 Bahamas |
About the owner: Cencosud
Cencosud is a publicly listed company headquartered in Chile, founded in 1963. Brandtree records 16 brands under its control, and it is listed as BCS: CENCOSUD.
Chilean multi-format retailer that its own site says operates in Chile, Argentina, Brazil, Peru and Colombia, plus the United States, with a technology hub in Uruguay. Supermarkets are its core business, alongside home improvement, department stores, shopping centres and financial services. Its history page dates the first supermarket to 1963 and says it listed on the Santiago stock exchange in 2004; the Paulmann family controls 56.16% of the shares. Cencosud also runs Makro in Argentina and Colombia, which are not recorded here.
🇵🇪 Wong and other Peruvian brands
Brandtree records a controlling owner for 46 brands that began in Peru. 10 of them (22%) are now controlled by a company headquartered in another country, Wong among them.
- Nuà — Corporación Favorita 🇪🇨
- Precio Uno — Falabella 🇨🇱
- Alacena — Alicorp 🇵🇪
- Amayu — AJE 🇵🇪
- Banco de Crédito del Perú — Credicorp 🇵🇪
- Bonlé — Gloria 🇵🇪
Frequently asked questions
Who is the parent company of Wong?
The parent company of Wong is Cencosud, a publicly listed company headquartered in Chile.
Is Wong Peruvian or Chilean?
Wong originated in Peru, but it is owned today by Cencosud, which is headquartered in Chile. So Wong is a Peruvian-origin brand under Chilean ownership.
Since when has Cencosud owned Wong?
Cencosud has owned Wong since 31 January 2008.
Is Wong still owned by Cencosud?
Yes. As of 3 October 2026, Wong is still owned by Cencosud. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Cencosud: Countries and business units — Cencosud S.A., Official document; retrieved 3 October 2026.
- [2] Cencosud S.A. Annual Report on Form 20-F for the year ended 31 December 2016 — SEC EDGAR, SEC Form 20-F, published 28 April 2017; retrieved 3 October 2026.
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