Who owns Ubrand?
Ubrand is owned by Shoprite Group (South Africa, JSE: SHP).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Shoprite Holdings Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇿🇦 South Africa, Brackenfell, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- JSE: SHP
- Last verified
- · 1 sources
About Ubrand
Ubrand is the group's entry-level own brand, sold across 434 lines and aimed at customers trading down: its sales grew 21.4 per cent in the 2025 financial year, faster than any other part of the private label range. It is stocked in Usave and in the eKasi container stores as well as in Shoprite, and is the clearest expression of a portfolio built to cover every income level.
Ownership timeline of Ubrand
- ? – present Shoprite Group [1] reported
Where Ubrand sits in Shoprite Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Shoprite Group ownership tree →
Other brands owned by Shoprite Group in home, garden & diy
Latest news about Ubrand
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Ubrand?
The parent company of Ubrand is Shoprite Group, a publicly listed company headquartered in South Africa.
Is Ubrand South African?
Yes. Ubrand originated in South Africa and its owner, Shoprite Group, is also headquartered in South Africa.
Is Ubrand still owned by Shoprite Group?
Yes. As of 23 September 2026, Ubrand is still owned by Shoprite Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Shoprite Holdings Limited Integrated Report 2025 — Shoprite Holdings Limited, Annual report, published 1 October 2025; retrieved 23 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.