Who owns Everyday Rewards?
Everyday Rewards is owned by Woolworths Group (Australia, ASX: WOW).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Woolworths Group Annual Report 2026, Woolworths Group Limited. Last checked .
Key facts
- Current owner
- Woolworths Group Limited reported
- Owner HQ
- 🇦🇺 Australia, Bella Vista, New South Wales
- Origin
- 🇦🇺 Australia
- Founded
- 2007
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- ASX: WOW
- Last verified
- · 1 sources
About Everyday Rewards
Everyday Rewards is the Woolworths Group loyalty programme, described by the group as its leading loyalty, rewards and services business. It records what its members buy across the supermarkets, BIG W and fuel, and that data underpins Cartology, the retail media arm that sells advertising to the suppliers whose products those members are buying.
Ownership timeline of Everyday Rewards
- Current owner Woolworths Group [1] reported
Where Everyday Rewards sits in Woolworths Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Woolworths Group ownership tree →
See the full Woolworths Group brand portfolio (7) →
Other brands owned by Woolworths Group
Woolworths Group controls 7 brands on Brandtree, 4 of them in home, garden & diy.
Also in home, garden & diy
- BIG W (1976)
- Woolworths (1924)
- Woolworths New Zealand (1929)
Founded in the 2000s
- Petstock (2002)
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Woolworths Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Woolworths Group
Woolworths Group is a publicly listed company headquartered in Bella Vista, New South Wales, Australia, founded in 1924. Brandtree records 7 brands under its control, and it is listed as ASX: WOW.
Woolworths Group is the largest supermarket operator in Australia, running about 1,130 Woolworths supermarkets there and 181 more in New Zealand, alongside the BIG W discount department stores and a majority stake in the Petstock pet chain. It shares a name with two unrelated companies: Woolworths Holdings in South Africa and the long-defunct F. W. Woolworth chains of Britain and the United States. It demerged its hotels and liquor business as Endeavour Group in 2021 and has since been selling down the shareholding it retained.
Woolworths Group: full profile, brands and acquisition history →
🇦🇺 Everyday Rewards and other Australian brands
Brandtree records a controlling owner for 228 brands that began in Australia. 72 of them (32%) are now controlled by a company headquartered in another country; Everyday Rewards is not one of them.
Frequently asked questions
Who is the parent company of Everyday Rewards?
The parent company of Everyday Rewards is Woolworths Group, a publicly listed company headquartered in Australia.
Is Everyday Rewards Australian?
Yes. Everyday Rewards originated in Australia in 2007 and its owner, Woolworths Group, is also headquartered in Australia.
Is Everyday Rewards still owned by Woolworths Group?
Yes. As of 16 September 2026, Everyday Rewards is still owned by Woolworths Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Woolworths Group Annual Report 2026 — Woolworths Group Limited, Annual report; retrieved 16 September 2026.
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