Who owns Everyday Rewards?
Everyday Rewards is owned by Woolworths Group (Australia, ASX: WOW).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Woolworths Group Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇦🇺 Australia, Bella Vista, New South Wales
- Origin
- 🇦🇺 Australia
- Founded
- 2007
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- ASX: WOW
- Last verified
- · 1 sources
About Everyday Rewards
Everyday Rewards is the Woolworths Group loyalty programme, described by the group as its leading loyalty, rewards and services business. It records what its members buy across the supermarkets, BIG W and fuel, and that data underpins Cartology, the retail media arm that sells advertising to the suppliers whose products those members are buying.
Ownership timeline of Everyday Rewards
- ? – present Woolworths Group [1] reported
Where Everyday Rewards sits in Woolworths Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Woolworths Group ownership tree →
Other brands owned by Woolworths Group in home, garden & diy
Latest news about Everyday Rewards
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Everyday Rewards?
The parent company of Everyday Rewards is Woolworths Group, a publicly listed company headquartered in Australia.
Is Everyday Rewards Australian?
Yes. Everyday Rewards originated in Australia in 2007 and its owner, Woolworths Group, is also headquartered in Australia.
Is Everyday Rewards still owned by Woolworths Group?
Yes. As of 16 September 2026, Everyday Rewards is still owned by Woolworths Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Woolworths Group Annual Report 2026 — Woolworths Group Limited, Annual report; retrieved 16 September 2026.
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