Who owns Real Rewards?
Real Rewards is owned by CPL Group (Papua New Guinea, PNGX: CPL).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: City Pharmacy Limited — Annual Report 2025, 16 March 2026. Last checked .
Key facts
- Current owner
- City Pharmacy Limited reported
- Owner HQ
- 🇵🇬 Papua New Guinea, Port Moresby
- Origin
- 🇵🇬 Papua New Guinea
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- PNGX: CPL
- Last verified
- · 1 sources
About Real Rewards
Real Rewards is the loyalty scheme CPL Group launched as Papua New Guinea's first major points-based customer programme, and the group now calls it the largest retail loyalty initiative in the country with more than 150,000 members. Points accumulate on in-store purchases at City Pharmacy and Hardware Haus and are redeemed against goods; the membership card also carries discounts at participating stores and with third-party partners.
Ownership timeline of Real Rewards
Where Real Rewards sits in CPL Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full CPL Group ownership tree →
See the full CPL Group brand portfolio (5) →
Other brands owned by CPL Group
CPL Group controls 5 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
- City Pharmacy (1987)
- Hardware Haus
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; CPL Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: CPL Group
CPL Group is a publicly listed company headquartered in Port Moresby, Papua New Guinea, founded in 1987. Brandtree records 5 brands under its control, and it is listed as PNGX: CPL.
CPL Group is Papua New Guinea's largest retailing network. Sir Mahesh Patel and the late Alan Jarvis opened a single shop called The Pharmacy at Garden City in Boroko, Port Moresby, in 1987 with four staff; the company listed on the Port Moresby Stock Exchange, bought the Stop & Shop supermarkets from Steamships Trading Company, and bought the Hardware Haus chain from the same seller four years after that. 2025 was the year it left the supermarket business: the sale of Stop & Shop to Taylor Pacific was concluded on 11 August 2025 after twenty years, and the group now describes itself as concentrating on health care, with hardware and a fashion joint venture alongside. It ended 2025 with 66 stores and 13 wellness clinics, revenue of K453.0 million against K500.5 million a year earlier, and profit before tax of K17.0 million after a K17.9 million loss in 2024, the year civil unrest in Port Moresby on 10 January cost it several stores and more than K90 million.
🇵🇬 Real Rewards and other Papua New Guinean brands
Brandtree records a controlling owner for 24 brands that began in Papua New Guinea. All of them are controlled from Papua New Guinea.
- Air Niugini — Air Niugini 🇵🇬
- Gala — Paradise Foods 🇵🇬
- Hevilift — Hevilift 🇵🇬
- PNG Air — PNG Air 🇵🇬
- Gold Nuggets — Paradise Foods 🇵🇬
- Hamamas — Paradise Foods 🇵🇬
Frequently asked questions
Who is the parent company of Real Rewards?
The parent company of Real Rewards is CPL Group, a publicly listed company headquartered in Papua New Guinea.
Is Real Rewards Papua New Guinean?
Yes. Real Rewards originated in Papua New Guinea and its owner, CPL Group, is also headquartered in Papua New Guinea.
Is Real Rewards still owned by CPL Group?
Yes. As of 21 September 2026, Real Rewards is still owned by CPL Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] City Pharmacy Limited — Annual Report 2025 — City Pharmacy Limited, Annual report, published 16 March 2026; retrieved 21 September 2026.
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