Who owns Real Rewards?
Real Rewards is owned by CPL Group (Papua New Guinea, PNGX: CPL).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- City Pharmacy Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇵🇬 Papua New Guinea, Port Moresby
- Origin
- 🇵🇬 Papua New Guinea
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- PNGX: CPL
- Last verified
- · 1 sources
About Real Rewards
Real Rewards is the loyalty scheme CPL Group launched as Papua New Guinea's first major points-based customer programme, and the group now calls it the largest retail loyalty initiative in the country with more than 150,000 members. Points accumulate on in-store purchases at City Pharmacy and Hardware Haus and are redeemed against goods; the membership card also carries discounts at participating stores and with third-party partners.
Ownership timeline of Real Rewards
Where Real Rewards sits in CPL Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full CPL Group ownership tree →
Other brands owned by CPL Group
Latest news about Real Rewards
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Real Rewards?
The parent company of Real Rewards is CPL Group, a publicly listed company headquartered in Papua New Guinea.
Is Real Rewards Papua New Guinean?
Yes. Real Rewards originated in Papua New Guinea and its owner, CPL Group, is also headquartered in Papua New Guinea.
Is Real Rewards still owned by CPL Group?
Yes. As of 21 September 2026, Real Rewards is still owned by CPL Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] City Pharmacy Limited — Annual Report 2025 — City Pharmacy Limited, Annual report, published 16 March 2026; retrieved 21 September 2026.
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