Who owns Prouds PNG?
Prouds PNG is half-owned by CPL Group (Papua New Guinea, PNGX: CPL), which has held that half since 2015.[1]
CPL Group owns 50% of Prouds PNG rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: City Pharmacy Limited — Annual Report 2025, 16 March 2026. Last checked .
Key facts
- Current owner
- City Pharmacy Limited (50% stake) reported
- Owned since
- Owner HQ
- 🇵🇬 Papua New Guinea, Port Moresby
- Origin
- 🇵🇬 Papua New Guinea
- Founded
- 2015
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- PNGX: CPL
- Last verified
- · 1 sources
About Prouds PNG
Prouds PNG sells luxury watches, jewellery, fragrances, cosmetics and electronics under the tagline "Exclusively Yours". The name was established in Fiji and came to Papua New Guinea in 2015 through a joint venture with CPL Group, opening first as the duty-free shop at Jacksons International Airport and then in Port Moresby at Vision City, Waigani Central and Brian Bell Gordons Plaza. The venture is held through DFS (PNG) Limited, which CPL accounts for as a 50 per cent joint venture rather than a subsidiary.
Ownership timeline of Prouds PNG
Where Prouds PNG sits in CPL Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full CPL Group ownership tree →
See the full CPL Group brand portfolio (5) →
Other brands owned by CPL Group
CPL Group controls 5 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Jack's of PNG (2015)
Other brands in jewellery & watches, and who owns them
The 72 brands in jewellery & watches on Brandtree belong to 17 owners. The largest is Signet Jewelers, with 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Banter by Piercing Pagoda | Signet Jewelers | 🇧🇲 Bermuda |
| A. Lange & Söhne | Richemont | 🇨🇭 Switzerland |
| CaratLane | Titan | 🇮🇳 India |
| Blancpain | Swatch Group | 🇨🇭 Switzerland |
| Bulgari | LVMH | 🇫🇷 France |
| Concord | Movado Group | 🇺🇸 United States |
| Pandora | Pandora | 🇩🇰 Denmark |
| ARTA by PNJ | PNJ | 🇻🇳 Vietnam |
About the owner: CPL Group
CPL Group is a publicly listed company headquartered in Port Moresby, Papua New Guinea, founded in 1987. Brandtree records 5 brands under its control, and it is listed as PNGX: CPL.
CPL Group is Papua New Guinea's largest retailing network. Sir Mahesh Patel and the late Alan Jarvis opened a single shop called The Pharmacy at Garden City in Boroko, Port Moresby, in 1987 with four staff; the company listed on the Port Moresby Stock Exchange, bought the Stop & Shop supermarkets from Steamships Trading Company, and bought the Hardware Haus chain from the same seller four years after that. 2025 was the year it left the supermarket business: the sale of Stop & Shop to Taylor Pacific was concluded on 11 August 2025 after twenty years, and the group now describes itself as concentrating on health care, with hardware and a fashion joint venture alongside. It ended 2025 with 66 stores and 13 wellness clinics, revenue of K453.0 million against K500.5 million a year earlier, and profit before tax of K17.0 million after a K17.9 million loss in 2024, the year civil unrest in Port Moresby on 10 January cost it several stores and more than K90 million.
🇵🇬 Prouds PNG and other Papua New Guinean brands
Brandtree records a controlling owner for 24 brands that began in Papua New Guinea. All of them are controlled from Papua New Guinea.
- Air Niugini — Air Niugini 🇵🇬
- Gala — Paradise Foods 🇵🇬
- Hevilift — Hevilift 🇵🇬
- PNG Air — PNG Air 🇵🇬
- Gold Nuggets — Paradise Foods 🇵🇬
- Hamamas — Paradise Foods 🇵🇬
Frequently asked questions
Who is the parent company of Prouds PNG?
Prouds PNG has no sole parent company: it is half-owned by CPL Group, a publicly listed company headquartered in Papua New Guinea.
Is Prouds PNG Papua New Guinean?
Yes. Prouds PNG originated in Papua New Guinea in 2015 and its owner, CPL Group, is also headquartered in Papua New Guinea.
Since when has CPL Group owned Prouds PNG?
CPL Group has held half of Prouds PNG since 2015.
Is Prouds PNG still owned by CPL Group?
Yes. As of 21 September 2026, Prouds PNG is still half-owned by CPL Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] City Pharmacy Limited — Annual Report 2025 — City Pharmacy Limited, Annual report, published 16 March 2026; retrieved 21 September 2026.
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