Brandtree

Briscoe Group: brands it owns and its ownership tree

Briscoe Group (NZX: BGP) is a publicly listed company headquartered in Auckland, New Zealand that owns 2 consumer brands across 2 categories.[1]

Briscoe Group is a New Zealand retailer of homeware and sporting goods, listed on the NZX and trading through two chains: Briscoes Homeware, with 47 stores, and Rebel Sport, with 43. Its annual report for the year to 25 January 2026 records record sales of 798.8 million New Zealand dollars. It holds a 6.75 per cent stake in KMD Brands as an investment, which is a shareholding rather than a brand it operates.

Company facts

Legal name
Briscoe Group Limited
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇳🇿 Auckland, New Zealand
Tickers
NZX: BGP
Website
www.briscoegroup.co.nz
Last verified
· 1 sources

Briscoe Group in numbers

Everything Briscoe Group owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Briscoe Group owns Tree of 2 brands under Briscoe Group. Briscoe Group Briscoes Homeware Rebel Sport

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Brand portfolio by category

Full portfolio, 2 brands, with sources →

Recent changes to this record

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Frequently asked questions

What brands does Briscoe Group own?

Briscoe Group owns 2 consumer brands tracked here, including Rebel Sport and Briscoes Homeware.

Is Briscoe Group a New Zealand company?

Yes. Briscoe Group is headquartered in Auckland, New Zealand.

Who owns Briscoe Group?

Briscoe Group is a publicly listed company owned by its shareholders; it trades as BGP on the NZX.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Briscoe Group Limited Annual Report 2026 (year ended 25 January 2026) — Briscoe Group Limited, Annual report; retrieved 8 October 2026.

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