Who owns Rebel Sport?
Rebel Sport is owned by Briscoe Group (New Zealand, NZX: BGP).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Briscoe Group Limited Annual Report 2026 (year ended 25 January 2026). Last checked .
Key facts
- Current owner
- Briscoe Group Limited reported
- Owner HQ
- 🇳🇿 New Zealand, Auckland
- Origin
- 🇳🇿 New Zealand
- Category
- Retail › Specialty retail › Sporting goods retail
- Parent ticker
- NZX: BGP
- Last verified
- · 1 sources
About Rebel Sport
Rebel Sport in New Zealand is a sporting goods chain with 43 stores, operated by The Sports Authority Limited, a wholly owned Briscoe Group subsidiary trading under that name. It is a separate business from the Australian Rebel chain of the same name; Briscoe also holds a Rebel Sport Limited company that exists only to protect the name, and opened a flagship concept store called Rebel X during the 2026 financial year.
Ownership timeline of Rebel Sport
- Current owner Briscoe Group [1] reported
Where Rebel Sport sits in Briscoe Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Briscoe Group ownership tree →
See the full Briscoe Group brand portfolio (2) →
Other brands owned by Briscoe Group
Briscoe Group controls 2 brands on Brandtree.
Other brands in sporting goods retail, and who owns them
The 14 brands in sporting goods retail on Brandtree belong to 4 owners. The largest is DICK'S Sporting Goods, with 9.
| Brand | Owner | Owner based in |
|---|---|---|
| atmos | DICK'S Sporting Goods | 🇺🇸 United States |
| Archive | TFG | 🇿🇦 South Africa |
| Supersports | Central Retail | 🇹🇭 Thailand |
| Champs Sports | DICK'S Sporting Goods | 🇺🇸 United States |
| DICK'S Sporting Goods | DICK'S Sporting Goods | 🇺🇸 United States |
| Foot Locker | DICK'S Sporting Goods | 🇺🇸 United States |
| Going Going Gone! | DICK'S Sporting Goods | 🇺🇸 United States |
| Golf Galaxy | DICK'S Sporting Goods | 🇺🇸 United States |
About the owner: Briscoe Group
Briscoe Group is a publicly listed company headquartered in Auckland, New Zealand. Brandtree records 2 brands under its control, and it is listed as NZX: BGP.
Briscoe Group is a New Zealand retailer of homeware and sporting goods, listed on the NZX and trading through two chains: Briscoes Homeware, with 47 stores, and Rebel Sport, with 43. Its annual report for the year to 25 January 2026 records record sales of 798.8 million New Zealand dollars. It holds a 6.75 per cent stake in KMD Brands as an investment, which is a shareholding rather than a brand it operates.
Briscoe Group: full profile, brands and acquisition history →
🇳🇿 Rebel Sport and other New Zealand brands
Brandtree records a controlling owner for 75 brands that began in New Zealand. 19 of them (25%) are now controlled by a company headquartered in another country; Rebel Sport is not one of them.
- AA Insurance — Suncorp Group 🇦🇺
- Air Chathams — Air Chathams 🇳🇿
- Air New Zealand — Air New Zealand 🇳🇿
- Anchor — Lactalis 🇫🇷
- Anchor Food Professionals — Fonterra 🇳🇿
- Barrier Air — Barrier Air 🇳🇿
Frequently asked questions
Who is the parent company of Rebel Sport?
The parent company of Rebel Sport is Briscoe Group, a publicly listed company headquartered in New Zealand.
Is Rebel Sport New Zealand?
Yes. Rebel Sport originated in New Zealand and its owner, Briscoe Group, is also headquartered in New Zealand.
Is Rebel Sport still owned by Briscoe Group?
Yes. As of 8 October 2026, Rebel Sport is still owned by Briscoe Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Briscoe Group Limited Annual Report 2026 (year ended 25 January 2026) — Briscoe Group Limited, Annual report; retrieved 8 October 2026.
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