Who owns Scene+?
Scene+ is not wholly owned by any single company recorded here: Cineplex (Canada, TSX: CGX) holds a 33.3% stake.[1] Cineplex holds a 33.3% interest in Scene+, which it equity-accounts as a joint venture; its annual report names Scotiabank and Empire Company Limited as the other co-owners.
Evidence: Cineplex Inc. 2025 Annual Report. Last checked .
Key facts
- Largest stakeholder
- Cineplex Inc. (33.3% stake) reported
- Headquarters
- 🇨🇦 Canada, Toronto
- Origin
- 🇨🇦 Canada
- Founded
- 2021
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- TSX: CGX
- Last verified
- · 1 sources
About Scene+
Scene+ is a Canadian loyalty programme with more than 15 million members at 31 December 2025, launched on 13 December 2021 out of the older SCENE cinema points scheme and Scotiabank's Scotia Rewards. Members earn and redeem points at Cineplex theatres, across Empire Company's family of brands, against certain Scotiabank products and at partners including Home Hardware and Shell Canada. It is co-owned by Cineplex, Scotiabank and Empire, which became a one-third partner in the third quarter of 2022; Cineplex holds 33.3 per cent.
Ownership timeline of Scene+
Where Scene+ sits in Cineplex
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Cineplex ownership tree →
See the full Cineplex brand portfolio (5) →
Other brands owned by Cineplex
Cineplex controls 6 brands on Brandtree.
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Cineplex
Cineplex is a publicly listed company headquartered in Toronto, Canada.
Cineplex is the largest film exhibitor in Canada, an Ontario corporation headquartered in Toronto with 1,606 screens in 154 theatres at the end of 2025 and 16 entertainment venues under The Rec Room and Playdium names. It also sells cinema advertising, distributes films and holds a one-third interest in the Scene+ loyalty programme. It has been narrowing itself to those businesses: it sold its amusement-game supplier Player One Amusement Group on 1 February 2024, the Cineplex Store on 1 January 2025 and its digital signage business, Cineplex Digital Media, on 7 November 2025.
🇨🇦 Scene+ and other Canadian brands
Brandtree records a controlling owner for 174 brands that began in Canada. 41 of them (24%) are now controlled by a company headquartered in another country; Scene+ is not one of them.
- Chalo — Empire 🇨🇦
- Classé — HARMAN 🇺🇸
- Farmer's Market — Loblaw 🇨🇦
- Kuny's — Hultafors Group 🇸🇪
- Sleep Country — Fairfax Financial 🇨🇦
- Air Canada — Air Canada 🇨🇦
Frequently asked questions
Who owns Scene+?
No single company recorded here owns Scene+ outright. Cineplex holds a 33.3% stake.
Does Cineplex control Scene+?
Not on the shareholding alone: a 33.3% holding is not a majority. Cineplex holds a 33.3% interest in Scene+, which it equity-accounts as a joint venture; its annual report names Scotiabank and Empire Company Limited as the other co-owners.
Where did Scene+ come from?
Scene+ originated in Canada in 2021.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Cineplex Inc. 2025 Annual Report — Cineplex Inc., Annual report; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.