Who owns No Frills?
No Frills is owned by Loblaw (Canada, TSX: L).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Loblaw Companies Limited Annual Information Form for the year ended January 3, 2026, 25 February 2026. Last checked .
Key facts
- Current owner
- Loblaw Companies Limited reported
- Owner HQ
- 🇨🇦 Canada, Brampton
- Origin
- 🇨🇦 Canada
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- TSX: L
- Last verified
- · 1 sources
About No Frills
No Frills is a Loblaw hard-discount grocery banner. The annual information form says the Hard Discount format, including No Frills and Maxi, focuses on a fresh-led food shop at low cost, and counts 336 franchised No Frills stores at 3 January 2026. Many of these stores include in-store pharmacies.
Ownership timeline of No Frills
Where No Frills sits in Loblaw
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Loblaw ownership tree →
See the full Loblaw brand portfolio (10) →
Other brands owned by Loblaw
Loblaw controls 10 brands on Brandtree, 8 of them in home, garden & diy.
Also in home, garden & diy
Other brands in grocery own brands, and who owns them
The 168 brands in grocery own brands on Brandtree belong to 53 owners. The largest is Cencosud, with 12; Loblaw has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Chef Direct | AML Foods | 🇧🇸 Bahamas |
About the owner: Loblaw
Loblaw is a publicly listed company headquartered in Brampton, Canada. Brandtree records 10 brands under its control, and it is listed as TSX: L.
Loblaw Companies Limited is a Canadian holding company that runs grocery, pharmacy, apparel and general merchandise retail through its subsidiaries Loblaws Inc., Shoppers Drug Mart Inc. and President's Choice Bank. Its annual information form for the year ended 3 January 2026 says it was incorporated in 1956, with portions of its business originating before 1900, and that it forms the Weston Group with George Weston Limited and Choice Properties. Dominion is a trademark it uses under licence and is not listed here.
🇨🇦 No Frills and other Canadian brands
Brandtree records a controlling owner for 174 brands that began in Canada. 41 of them (24%) are now controlled by a company headquartered in another country; No Frills is not one of them.
- Chalo — Empire 🇨🇦
- Classé — HARMAN 🇺🇸
- Kuny's — Hultafors Group 🇸🇪
- Sleep Country — Fairfax Financial 🇨🇦
- Air Canada — Air Canada 🇨🇦
- Air Transat — Transat 🇨🇦
Frequently asked questions
Who is the parent company of No Frills?
The parent company of No Frills is Loblaw, a publicly listed company headquartered in Canada.
Is No Frills Canadian?
Yes. No Frills originated in Canada and its owner, Loblaw, is also headquartered in Canada.
Is No Frills still owned by Loblaw?
Yes. As of 4 October 2026, No Frills is still owned by Loblaw. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Loblaw Companies Limited Annual Information Form for the year ended January 3, 2026 — Loblaw Companies Limited, Annual report, published 25 February 2026; retrieved 4 October 2026.
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