Who owns Life Brand?
Life Brand is owned by Loblaw (Canada, TSX: L).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Loblaw Companies Limited Annual Information Form for the year ended January 3, 2026, 25 February 2026. Last checked .
Key facts
- Current owner
- Loblaw Companies Limited reported
- Owner HQ
- 🇨🇦 Canada, Brampton
- Origin
- 🇨🇦 Canada
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- TSX: L
- Last verified
- · 1 sources
About Life Brand
Life Brand is a Loblaw control brand listed in its annual information form among the own brands sold in health and beauty and general merchandise. The filing names it alongside President's Choice, no name and Farmer's Market as one of Canada's largest control brands, sold through Loblaw's grocery stores and its Shoppers Drug Mart and Pharmaprix drug stores.
Ownership timeline of Life Brand
Where Life Brand sits in Loblaw
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Loblaw ownership tree →
See the full Loblaw brand portfolio (10) →
Other brands owned by Loblaw
Loblaw controls 10 brands on Brandtree, 8 of them in home, garden & diy.
Also in home, garden & diy
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Loblaw has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Loblaw
Loblaw is a publicly listed company headquartered in Brampton, Canada. Brandtree records 10 brands under its control, and it is listed as TSX: L.
Loblaw Companies Limited is a Canadian holding company that runs grocery, pharmacy, apparel and general merchandise retail through its subsidiaries Loblaws Inc., Shoppers Drug Mart Inc. and President's Choice Bank. Its annual information form for the year ended 3 January 2026 says it was incorporated in 1956, with portions of its business originating before 1900, and that it forms the Weston Group with George Weston Limited and Choice Properties. Dominion is a trademark it uses under licence and is not listed here.
🇨🇦 Life Brand and other Canadian brands
Brandtree records a controlling owner for 174 brands that began in Canada. 41 of them (24%) are now controlled by a company headquartered in another country; Life Brand is not one of them.
- Chalo — Empire 🇨🇦
- Classé — HARMAN 🇺🇸
- Kuny's — Hultafors Group 🇸🇪
- Sleep Country — Fairfax Financial 🇨🇦
- Air Canada — Air Canada 🇨🇦
- Air Transat — Transat 🇨🇦
Frequently asked questions
Who is the parent company of Life Brand?
The parent company of Life Brand is Loblaw, a publicly listed company headquartered in Canada.
Is Life Brand Canadian?
Yes. Life Brand originated in Canada and its owner, Loblaw, is also headquartered in Canada.
Is Life Brand still owned by Loblaw?
Yes. As of 4 October 2026, Life Brand is still owned by Loblaw. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Loblaw Companies Limited Annual Information Form for the year ended January 3, 2026 — Loblaw Companies Limited, Annual report, published 25 February 2026; retrieved 4 October 2026.
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