Who are Sonae's biggest competitors?
On Brandtree, Sonae's biggest competitors by shared categories are Shoprite Group, which shares 4 categories, such as general merchandise own brands and grocery own brands; Walmart, which shares 3 categories, such as general merchandise own brands; and Woolworths Group, which shares 3 categories, such as general merchandise own brands.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Sonae controls 10 brands with a page here, across 5 categories; 83 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Shoprite Group | 4 | 36% | General merchandise own brands, Grocery own brands and Pet supplies and 1 more |
| 2 | Walmart | 3 | 60% | General merchandise own brands, Grocery own brands and Casual & denim |
| 3 | Woolworths Group | 3 | 60% | General merchandise own brands, Pet supplies and Grocery own brands |
| 4 | Sainsbury's | 3 | 60% | General merchandise own brands, Casual & denim and Grocery own brands |
| 5 | Target | 3 | 43% | General merchandise own brands, Grocery own brands and Casual & denim |
| 6 | Corporación Favorita | 2 | 40% | General merchandise own brands and Grocery own brands |
| 7 | Hagar | 2 | 29% | General merchandise own brands and Grocery own brands |
| 8 | Choppies | 2 | 22% | General merchandise own brands and Grocery own brands |
| 9 | Coles | 2 | 40% | General merchandise own brands and Grocery own brands |
| 10 | FEMSA | 2 | 40% | General merchandise own brands and Grocery own brands |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Sonae and Shoprite Group: 4 shared categories
Sonae and Walmart: 3 shared categories
| Category | Sonae | Walmart |
|---|---|---|
| General merchandise own brands | Arenal, Druni, Wells, Worten | Equate, onn., Sam's Club |
| Grocery own brands | Continente | bettergoods, Great Value, Member's Mark |
| Casual & denim | Salsa | Bonobos |
Sonae and Woolworths Group: 3 shared categories
| Category | Sonae | Woolworths Group |
|---|---|---|
| General merchandise own brands | Arenal, Druni, Wells, Worten | BIG W, Everyday Rewards |
| Pet supplies | Musti, Pet City, ZU | Petstock |
| Grocery own brands | Continente | Woolworths, Woolworths New Zealand |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Sonae owns and the most overlapping owners on Brandtree.