Who are Woolworths Group's biggest competitors?
On Brandtree, Woolworths Group's biggest competitors by shared categories are Shoprite Group, which shares 3 categories, such as grocery own brands and general merchandise own brands; Sonae, which shares 3 categories, such as general merchandise own brands; and Cencosud, which shares 2 categories, such as grocery own brands.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Woolworths Group controls 5 brands with a page here, across 3 categories; 103 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Shoprite Group | 3 | 30% | Grocery own brands, General merchandise own brands and Pet supplies |
| 2 | Sonae | 3 | 60% | General merchandise own brands, Pet supplies and Grocery own brands |
| 3 | Cencosud | 2 | 67% | Grocery own brands and General merchandise own brands |
| 4 | Coles | 2 | 67% | General merchandise own brands and Grocery own brands |
| 5 | Corporación Favorita | 2 | 67% | General merchandise own brands and Grocery own brands |
| 6 | Falabella | 2 | 67% | General merchandise own brands and Grocery own brands |
| 7 | Grupo Ramos | 2 | 67% | General merchandise own brands and Grocery own brands |
| 8 | Magnit | 2 | 67% | Grocery own brands and General merchandise own brands |
| 9 | REWE Group | 2 | 67% | Grocery own brands and General merchandise own brands |
| 10 | TKM Grupp | 2 | 67% | General merchandise own brands and Grocery own brands |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Woolworths Group and Shoprite Group: 3 shared categories
| Category | Woolworths Group | Shoprite Group |
|---|---|---|
| Grocery own brands | Woolworths, Woolworths New Zealand | Checkers, Checkers Hyper, Forage and Feast, Homegrown, Shoprite, Ubrand, Usave |
| General merchandise own brands | BIG W, Everyday Rewards | Checkers Little Me, LiquorShop, Medirite |
| Pet supplies | Petstock | Petshop Science |
Woolworths Group and Sonae: 3 shared categories
| Category | Woolworths Group | Sonae |
|---|---|---|
| General merchandise own brands | BIG W, Everyday Rewards | Arenal, Druni, Wells, Worten |
| Pet supplies | Petstock | Musti, Pet City, ZU |
| Grocery own brands | Woolworths, Woolworths New Zealand | Continente |
Woolworths Group and Cencosud: 2 shared categories
| Category | Woolworths Group | Cencosud |
|---|---|---|
| Grocery own brands | Woolworths, Woolworths New Zealand | Bretas, Disco, GBarbosa, Giga Atacado, Jumbo, Perini, Prezunic, Santa Isabel, Spid, The Fresh Market, Vea, Wong |
| General merchandise own brands | BIG W, Everyday Rewards | Basualdo, Blaisten, Easy, Paris |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Woolworths Group owns and the most overlapping owners on Brandtree.