Who are Sainsbury's' biggest competitors?
On Brandtree, Sainsbury's' biggest competitors by shared categories are Grupo Éxito, which shares 3 categories, such as grocery own brands and casual & denim; Salling Group, which shares 3 categories, such as grocery own brands; and Sonae, which shares 3 categories, such as general merchandise own brands.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Sainsbury's controls 3 brands with a page here, across 3 categories; 135 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Grupo Éxito | 3 | 100% | Grocery own brands, Casual & denim and General merchandise own brands |
| 2 | Salling Group | 3 | 60% | Grocery own brands, General merchandise own brands and Casual & denim |
| 3 | Sonae | 3 | 60% | General merchandise own brands, Casual & denim and Grocery own brands |
| 4 | Target | 3 | 60% | Grocery own brands, Casual & denim and General merchandise own brands |
| 5 | Trent | 3 | 60% | Casual & denim, General merchandise own brands and Grocery own brands |
| 6 | Shoprite Group | 3 | 30% | Grocery own brands, General merchandise own brands and Casual & denim |
| 7 | AML Foods | 2 | 67% | Grocery own brands and General merchandise own brands |
| 8 | Asda | 2 | 67% | Casual & denim and Grocery own brands |
| 9 | Cencosud | 2 | 67% | Grocery own brands and General merchandise own brands |
| 10 | Coles | 2 | 67% | General merchandise own brands and Grocery own brands |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Sainsbury's and Grupo Éxito: 3 shared categories
| Category | Sainsbury's | Grupo Éxito |
|---|---|---|
| Grocery own brands | Sainsbury's | Carulla, Super Inter, Surtimax, Surtimayorista |
| Casual & denim | Tu | Arkitect, Bronzini, People |
| General merchandise own brands | Argos | Éxito (Colombia) |
Sainsbury's and Salling Group: 3 shared categories
| Category | Sainsbury's | Salling Group |
|---|---|---|
| Grocery own brands | Sainsbury's | Bilka, føtex, Netto (Salling Group), ØGO, Rimi |
| General merchandise own brands | Argos | BR, Salling Department Stores |
| Casual & denim | Tu | VRS |
Sainsbury's and Sonae: 3 shared categories
| Category | Sainsbury's | Sonae |
|---|---|---|
| General merchandise own brands | Argos | Arenal, Druni, Wells, Worten |
| Casual & denim | Tu | Salsa |
| Grocery own brands | Sainsbury's | Continente |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Sainsbury's owns and the most overlapping owners on Brandtree.