Who are Target's biggest competitors?
On Brandtree, Target's biggest competitors by shared categories are Shoprite Group, which shares 4 categories, such as grocery own brands and general merchandise own brands; Grupo Éxito, which shares 3 categories, such as grocery own brands; and Salling Group, which shares 3 categories, such as grocery own brands.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Target controls 6 brands with a page here, across 5 categories; 157 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Shoprite Group | 4 | 36% | Grocery own brands, General merchandise own brands and Furniture and 1 more |
| 2 | Grupo Éxito | 3 | 60% | Grocery own brands, Casual & denim and General merchandise own brands |
| 3 | Salling Group | 3 | 43% | Grocery own brands, General merchandise own brands and Casual & denim |
| 4 | Sainsbury's | 3 | 60% | Grocery own brands, Casual & denim and General merchandise own brands |
| 5 | Mr Price Group | 3 | 50% | Casual & denim, General merchandise own brands and Activewear |
| 6 | Landmark Group | 3 | 43% | Furniture, General merchandise own brands and Casual & denim |
| 7 | Sonae | 3 | 43% | General merchandise own brands, Grocery own brands and Casual & denim |
| 8 | Trent | 3 | 43% | Grocery own brands, Casual & denim and General merchandise own brands |
| 9 | OVS | 3 | 38% | Casual & denim, Furniture and General merchandise own brands |
| 10 | AML Foods | 2 | 40% | Grocery own brands and General merchandise own brands |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Target and Shoprite Group: 4 shared categories
Target and Grupo Éxito: 3 shared categories
| Category | Target | Grupo Éxito |
|---|---|---|
| Grocery own brands | Favorite Day, Good & Gather | Carulla, Super Inter, Surtimax, Surtimayorista |
| Casual & denim | Cat & Jack | Arkitect, Bronzini, People |
| General merchandise own brands | up & up | Éxito (Colombia) |
Target and Salling Group: 3 shared categories
| Category | Target | Salling Group |
|---|---|---|
| Grocery own brands | Favorite Day, Good & Gather | Bilka, føtex, Netto (Salling Group), ØGO, Rimi |
| General merchandise own brands | up & up | BR, Salling Department Stores |
| Casual & denim | Cat & Jack | VRS |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Target owns and the most overlapping owners on Brandtree.