🇫🇮 Foreign ownership of Finnish brands
28.9% of the 76 Finnish brands with a controlling owner (22) are owned by a company headquartered outside Finland, most often in Sweden, the Czech Republic and China. That ranks 18 of 94 countries analysed.
Which countries own them
Largest foreign owners
| Owner | Headquarters | Finnish brands owned |
|---|---|---|
| VAFO | 🇨🇿 Czech Republic | 3 |
| Cloetta | 🇸🇪 Sweden | 2 |
| Eckes-Granini | 🇩🇪 Germany | 2 |
| Lantmännen | 🇸🇪 Sweden | 2 |
| Royal Unibrew | 🇩🇰 Denmark | 2 |
| Tencent | 🇨🇳 China | 2 |
| BRP | 🇨🇦 Canada | 1 |
| DoorDash | 🇺🇸 United States | 1 |
| Ebro Foods | 🇪🇸 Spain | 1 |
| Grimaldi | 🇮🇹 Italy | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Finnish brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Beverages | 11 | 4 | 36.4% |
| Food | 20 | 5 | 25% |
| Travel & transport | 12 | 1 | 8.3% |
| Home, garden & DIY | 13 | 1 | 7.7% |
| Energy | 5 | 0 | 0% |
Examples
- Clash of Clans owned by Tencent
- Finn Crisp owned by Lantmännen
- Finnlines owned by Grimaldi
- Gummerus owned by Storytel
- Hau-Hau Champion owned by VAFO
- Lapin Kulta owned by Royal Unibrew
- Leijona owned by Hultafors Group
- Lynx owned by BRP
- MTV (Finland) owned by Schibsted Media
- Marli owned by Eckes-Granini
- Mehukatti owned by Eckes-Granini
- Musti owned by Sonae
How this is computed
Of 77 Finnish brands recorded, 76 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 1 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Finland country page.