🇩🇰 Foreign ownership of Danish brands
22.8% of the 114 Danish brands with a controlling owner (26) are owned by a company headquartered outside Denmark, most often in Finland, Sweden and the United States. That ranks 33 of 94 countries analysed.
Which countries own them
Largest foreign owners
| Owner | Headquarters | Danish brands owned |
|---|---|---|
| Atria | 🇫🇮 Finland | 2 |
| Fiskars Group | 🇫🇮 Finland | 2 |
| Hultafors Group | 🇸🇪 Sweden | 2 |
| MillerKnoll | 🇺🇸 United States | 2 |
| Sampo | 🇫🇮 Finland | 2 |
| Storytel | 🇸🇪 Sweden | 2 |
| Amica | 🇵🇱 Poland | 1 |
| Awaze | 🇬🇧 United Kingdom | 1 |
| Bahlsen | 🇩🇪 Germany | 1 |
| Delta Galil | 🇮🇱 Israel | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Danish brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Home care | 6 | 3 | 50% |
| Apparel, footwear & accessories | 14 | 4 | 28.6% |
| Finance & insurance | 7 | 2 | 28.6% |
| Beverages | 11 | 3 | 27.3% |
| Food | 15 | 4 | 26.7% |
| Home, garden & DIY | 15 | 4 | 26.7% |
| Travel & transport | 19 | 1 | 5.3% |
| Tobacco & nicotine | 8 | 0 | 0% |
Examples
- 3-Stjernet owned by Atria
- Aalbæk owned by Atria
- Compeed owned by Perrigo
- Davidsen owned by Kesko
- Georg Jensen owned by Fiskars Group
- Gram owned by Amica
- HAY owned by MillerKnoll
- Jolly Cola owned by Olvi
- Lyngsøe Rainwear owned by Hultafors Group
- Merrild owned by Lavazza
- Mofibo owned by Storytel
- Muuto owned by MillerKnoll
How this is computed
Of 116 Danish brands recorded, 114 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 2 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Denmark country page.