Brandtree

🇵🇱 Foreign ownership of Polish brands

18.7% of the 107 Polish brands with a controlling owner (20) are owned by a company headquartered outside Poland, most often in Luxembourg, Germany and France. That ranks 46 of 94 countries analysed.

Which countries own them

Owner headquartered inBrandsShare of foreign-ownedBar
🇱🇺 Luxembourg735%
🇩🇪 Germany315%
🇫🇷 France210%
🇵🇹 Portugal210%
🇩🇰 Denmark15%
🇬🇧 United Kingdom15%
🇮🇪 Ireland15%
🇮🇱 Israel15%
🇯🇵 Japan15%
🇳🇱 Netherlands15%

Largest foreign owners

OwnerHeadquartersPolish brands owned
Żabka Group🇱🇺 Luxembourg6
Jerónimo Martins🇵🇹 Portugal2
Asahi Group🇯🇵 Japan1
Danish Crown🇩🇰 Denmark1
Egged🇮🇱 Israel1
ForFarmers🇳🇱 Netherlands1
InPost🇱🇺 Luxembourg1
IONOS🇩🇪 Germany1
LDC🇫🇷 France1
Orange🇫🇷 France1

Where foreign ownership is highest

Top-level categories with at least 5 Polish brands that have a controlling owner.

CategoryBrandsForeign-ownedShare
Home, garden & DIY9444.4%
Internet & digital13538.5%
Beverages5120%
Travel & transport21314.3%
Food33412.1%
Apparel, footwear & accessories1500%

Examples

How this is computed

Of 108 Polish brands recorded, 107 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 1 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.

Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Poland country page.