🇳🇱 Foreign ownership of Dutch brands
41.5% of the 94 Dutch brands with a controlling owner (39) are owned by a company headquartered outside the Netherlands, most often in the United States, Bermuda and France. That ranks 6 of 94 countries analysed.
Which countries own them
| Owner headquartered in | Brands | Share of foreign-owned | Bar |
|---|---|---|---|
| 🇺🇸 United States | 7 | 17.9% | |
| 🇧🇲 Bermuda | 5 | 12.8% | |
| 🇫🇷 France | 4 | 10.3% | |
| 🇨🇭 Switzerland | 3 | 7.7% | |
| 🇬🇧 United Kingdom | 3 | 7.7% | |
| 🇧🇪 Belgium | 2 | 5.1% | |
| 🇩🇪 Germany | 2 | 5.1% | |
| 🇭🇰 Hong Kong | 2 | 5.1% | |
| 🇮🇹 Italy | 2 | 5.1% | |
| 🇸🇪 Sweden | 2 | 5.1% | |
| 🇨🇦 Canada | 1 | 2.6% | |
| 🇩🇰 Denmark | 1 | 2.6% |
The remaining 5 owner countries are not shown.
Largest foreign owners
| Owner | Headquarters | Dutch brands owned |
|---|---|---|
| Air France-KLM | 🇫🇷 France | 3 |
| Athora | 🇧🇲 Bermuda | 3 |
| Ausnutria | 🇭🇰 Hong Kong | 2 |
| Garmin | 🇨🇭 Switzerland | 2 |
| Keurig Dr Pepper | 🇺🇸 United States | 2 |
| KKR | 🇺🇸 United States | 2 |
| Liberty Global | 🇧🇲 Bermuda | 2 |
| Lotus Bakeries | 🇧🇪 Belgium | 2 |
| Unilever | 🇬🇧 United Kingdom | 2 |
| Asahi Group | 🇯🇵 Japan | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Dutch brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Beverages | 6 | 4 | 66.7% |
| Food | 22 | 14 | 63.6% |
| Internet & digital | 7 | 4 | 57.1% |
| Travel & transport | 13 | 6 | 46.2% |
| Finance & insurance | 20 | 4 | 20% |
| Personal care & beauty | 5 | 1 | 20% |
Examples
- 4PS owned by Hilti
- Athora Netherlands owned by Athora
- B&C International owned by Springs Window Fashions
- Becel owned by KKR
- Bison owned by Bolton Group
- Blue Band owned by KKR
- Booking.com owned by Booking Holdings
- Conimex owned by Paulig
- Douwe Egberts owned by Keurig Dr Pepper
- EBS owned by Egged
- EMMA Safety Footwear owned by Hultafors Group
- GLS owned by IDS
How this is computed
Of 98 Dutch brands recorded, 94 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 4 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Netherlands country page.