Brandtree

🇧🇷 Foreign ownership of Brazilian brands

19.2% of the 240 Brazilian brands with a controlling owner (46) are owned by a company headquartered outside Brazil, most often in Chile, France and Switzerland. That ranks 44 of 94 countries analysed.

Which countries own them

Owner headquartered inBrandsShare of foreign-ownedBar
🇨🇱 Chile817.4%
🇫🇷 France817.4%
🇨🇭 Switzerland48.7%
🇩🇪 Germany48.7%
🇱🇺 Luxembourg36.5%
🇪🇸 Spain24.3%
🇯🇵 Japan24.3%
🇵🇹 Portugal24.3%
🇺🇸 United States24.3%
🇦🇷 Argentina12.2%
🇦🇺 Australia12.2%
🇧🇪 Belgium12.2%

The remaining 8 owner countries are not shown.

Largest foreign owners

OwnerHeadquartersBrazilian brands owned
Cencosud🇨🇱 Chile5
CNP Assurances🇫🇷 France3
Fraport🇩🇪 Germany2
Melitta🇩🇪 Germany2
MSC Group🇨🇭 Switzerland2
AB InBev🇧🇪 Belgium1
Abertis🇪🇸 Spain1
Abra🇬🇧 United Kingdom1
Aegon🇳🇱 Netherlands1
Aena🇪🇸 Spain1

Where foreign ownership is highest

Top-level categories with at least 5 Brazilian brands that have a controlling owner.

CategoryBrandsForeign-ownedShare
Beverages66100%
Home, garden & DIY16850%
Finance & insurance16637.5%
Travel & transport641320.3%
Food28414.3%
Internet & digital8112.5%
Energy47510.6%
Personal care & beauty1218.3%

Examples

How this is computed

Of 244 Brazilian brands recorded, 240 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 4 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.

Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Brazil country page.