Who owns Avenida?
Avenida is owned by Pepkor (South Africa, JSE: PPH).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Pepkor integrated report 2025, Pepkor Holdings Limited. Last checked .
Key facts
- Current owner
- Pepkor Holdings Limited reported
- Owner HQ
- 🇿🇦 South Africa, Cape Town
- Origin
- 🇧🇷 Brazil
- Category
- Retail › General merchandise › Department stores
- Parent ticker
- JSE: PPH
- Last verified
- · 1 sources
About Avenida
Avenida is a Brazilian discount chain that brings Pepkor's value retail model to Latin America. Its 2025 integrated report places it among Brazil's top ten discount chains, selling clothing, footwear and homeware to families in the midwestern and northern regions through 199 stores, and records its 200th store opening during the year.
Ownership timeline of Avenida
Where Avenida sits in Pepkor
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Pepkor ownership tree →
See the full Pepkor brand portfolio (15) →
Other brands owned by Pepkor
Pepkor controls 15 brands on Brandtree, 13 of them in retail.
Also in retail
Other brands in department stores, and who owns them
The 6 brands in department stores on Brandtree belong to 4 owners. The largest is Macy's, Inc., with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Central Department Store | Central Retail | 🇹🇭 Thailand |
| Bloomingdale's | Macy's, Inc. | 🇺🇸 United States |
| Kohl's | Kohl's | 🇺🇸 United States |
| Robinson Department Store | Central Retail | 🇹🇭 Thailand |
| Macy's | Macy's, Inc. | 🇺🇸 United States |
About the owner: Pepkor
Pepkor is a publicly listed company headquartered in Cape Town, South Africa. Brandtree records 15 brands under its control, and it is listed as JSE: PPH.
Pepkor Holdings is a South African discount and value retailer listed on the JSE since 20 September 2017. Its 2025 integrated report describes a retail core of PEP, Ackermans and Choice Clothing, a Speciality division for fashion and footwear, a Lifestyle division selling furniture, appliances and technology, the Avenida chain in Brazil, and a financial services and informal-market business that includes Flash. It reported group revenue of R95.3 billion for the year to 30 September 2025.
🇧🇷 Avenida and other Brazilian brands
Brandtree records a controlling owner for 149 brands that began in Brazil. 31 of them (21%) are now controlled by a company headquartered in another country, Avenida among them.
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
- Arteris — Abertis 🇪🇸
- Ashua Curve & Plus Size — Lojas Renner 🇧🇷
- Assolan — Ypê 🇧🇷
Frequently asked questions
Who is the parent company of Avenida?
The parent company of Avenida is Pepkor, a publicly listed company headquartered in South Africa.
Is Avenida Brazilian or South African?
Avenida originated in Brazil, but it is owned today by Pepkor, which is headquartered in South Africa. So Avenida is a Brazilian-origin brand under South African ownership.
Is Avenida still owned by Pepkor?
Yes. As of 12 October 2026, Avenida is still owned by Pepkor. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Pepkor integrated report 2025 — Pepkor Holdings Limited, Annual report; retrieved 12 October 2026.
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