Who owns Legit?
Legit is owned by Pepkor (South Africa, JSE: PPH), which has owned the brand since 2 November 2025.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Pepkor integrated report 2025, Pepkor Holdings Limited. Last checked .
Key facts
- Current owner
- Pepkor Holdings Limited reported
- Owned since
- Owner HQ
- 🇿🇦 South Africa, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Retail › Specialty retail › Fashion retail
- Parent ticker
- JSE: PPH
- Last verified
- · 1 sources
About Legit
Legit is a South African fashion retailer that Pepkor acquired with other Retailability businesses. The deal was announced on 25 March 2025 and implemented on 2 November 2025, adding 469 stores to the Speciality division's base of 977. Pepkor expects it to drive market share gains in womenswear.
Ownership timeline of Legit
Where Legit sits in Pepkor
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Pepkor ownership tree →
See the full Pepkor brand portfolio (15) →
Other brands owned by Pepkor
Pepkor controls 15 brands on Brandtree, 13 of them in retail.
Also in retail
Other brands in fashion retail, and who owns them
The 40 brands in fashion retail on Brandtree belong to 3 owners. The largest is TFG, with 20; Pepkor has 6.
About the owner: Pepkor
Pepkor is a publicly listed company headquartered in Cape Town, South Africa. Brandtree records 15 brands under its control, and it is listed as JSE: PPH.
Pepkor Holdings is a South African discount and value retailer listed on the JSE since 20 September 2017. Its 2025 integrated report describes a retail core of PEP, Ackermans and Choice Clothing, a Speciality division for fashion and footwear, a Lifestyle division selling furniture, appliances and technology, the Avenida chain in Brazil, and a financial services and informal-market business that includes Flash. It reported group revenue of R95.3 billion for the year to 30 September 2025.
🇿🇦 Legit and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Legit is not one of them.
- @home — TFG 🇿🇦
- Earthaddict — Truworths 🇿🇦
- Sorbet — Clicks Group 🇿🇦
- Afrocentric — Sanlam 🇿🇦
- Airlink — Airlink 🇿🇦
- Albany — Tiger Brands 🇿🇦
Frequently asked questions
Who is the parent company of Legit?
The parent company of Legit is Pepkor, a publicly listed company headquartered in South Africa.
Is Legit South African?
Yes. Legit originated in South Africa and its owner, Pepkor, is also headquartered in South Africa.
Since when has Pepkor owned Legit?
Pepkor has owned Legit since 2 November 2025.
Is Legit still owned by Pepkor?
Yes. As of 12 October 2026, Legit is still owned by Pepkor. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Pepkor integrated report 2025 — Pepkor Holdings Limited, Annual report; retrieved 12 October 2026.
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