Brandtree

Truworths: brands it owns and its ownership tree

Truworths (JSE: TRU) is a publicly listed company headquartered in Cape Town, South Africa that owns 15 consumer brands and operates 1 consumer brand under licence without owning the name.[1]

Truworths International is a Cape Town investment holding and management company whose main operating companies are Truworths Ltd in South Africa and Office Holdings Ltd in the United Kingdom. Founded in 1917 as The Alliance Trading Company, it reports 808 mainly Truworths and Identity stores in southern Africa and 95 Office and Offspring stores and concessions in the UK and Ireland, with retail sales of R21.8 billion in its latest year.

Company facts

Legal name
Truworths International Limited
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇿🇦 Cape Town, South Africa
Founded
1917
Tickers
JSE: TRU
Website
www.truworths.co.za
Last verified
· 1 sources

Truworths in numbers

Everything Truworths owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Truworths owns Tree of 15 brands under Truworths. Truworths Earthaddict Earthchild Ginger Mary Hey Betty Identity Inwear Loads of Living LTD and 7 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 15 brands, with sources →

Minority stakes, joint ventures and licences

Recent changes to this record

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Frequently asked questions

What brands does Truworths own?

Truworths owns 15 consumer brands tracked here, including Truworths, Office, Earthaddict, Inwear, Offspring and Young Designers Emporium.

Is Truworths a South African company?

Yes. Truworths is headquartered in Cape Town, South Africa and was founded in 1917.

Who owns Truworths?

Truworths is a publicly listed company owned by its shareholders; it trades as TRU on the JSE.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Truworths International Integrated Report 2026 — Truworths International Limited, Annual report; retrieved 14 October 2026.

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