Who owns Earthaddict?
Earthaddict is owned by Truworths (South Africa, JSE: TRU), which has owned the brand since 2015.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Truworths International Integrated Report 2026, Truworths International Limited. Last checked .
Key facts
- Current owner
- Truworths International Limited reported
- Owned since
- Owner HQ
- 🇿🇦 South Africa, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Retail › Specialty retail › Fashion retail
- Parent ticker
- JSE: TRU
- Last verified
- · 1 sources
About Earthaddict
Earthaddict is a ladieswear brand that Truworths acquired in 2015, according to its 2026 report. It was one of the specialist South African brands the group bought to widen its portfolio, in the same year as the Earthchild and Naartjie kidswear brands and the Office footwear chain.
Ownership timeline of Earthaddict
Where Earthaddict sits in Truworths
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Truworths ownership tree →
See the full Truworths brand portfolio (15) →
Other brands owned by Truworths
Truworths controls 15 brands on Brandtree, 15 of them in retail.
Also in retail
- Earthchild
- Ginger Mary (2004)
- Hey Betty (2011)
- Identity (1999)
- Inwear (1986)
- Loads of Living
- LTD (1992)
- Naartjie
- Office
- Offspring
- Truworths (1917)
- Truworths Man (1988)
- Uzzi
- Young Designers Emporium
Other brands in fashion retail, and who owns them
The 40 brands in fashion retail on Brandtree belong to 3 owners. The largest is TFG, with 20; Truworths has 14.
About the owner: Truworths
Truworths is a publicly listed company headquartered in Cape Town, South Africa, founded in 1917. Brandtree records 15 brands under its control, and it is listed as JSE: TRU.
Truworths International is a Cape Town investment holding and management company whose main operating companies are Truworths Ltd in South Africa and Office Holdings Ltd in the United Kingdom. Founded in 1917 as The Alliance Trading Company, it reports 808 mainly Truworths and Identity stores in southern Africa and 95 Office and Offspring stores and concessions in the UK and Ireland, with retail sales of R21.8 billion in its latest year.
🇿🇦 Earthaddict and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Earthaddict is not one of them.
Frequently asked questions
Who is the parent company of Earthaddict?
The parent company of Earthaddict is Truworths, a publicly listed company headquartered in South Africa.
Is Earthaddict South African?
Yes. Earthaddict originated in South Africa and its owner, Truworths, is also headquartered in South Africa.
Since when has Truworths owned Earthaddict?
Truworths has owned Earthaddict since 2015.
Is Earthaddict still owned by Truworths?
Yes. As of 14 October 2026, Earthaddict is still owned by Truworths. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Truworths International Integrated Report 2026 — Truworths International Limited, Annual report; retrieved 14 October 2026.
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