Who owns Identity?
Identity is owned by Truworths (South Africa, JSE: TRU).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Truworths International Integrated Report 2026, Truworths International Limited. Last checked .
Key facts
- Current owner
- Truworths International Limited reported
- Owner HQ
- 🇿🇦 South Africa, Cape Town
- Origin
- 🇿🇦 South Africa
- Founded
- 1999
- Category
- Retail › Specialty retail › Fashion retail
- Parent ticker
- JSE: TRU
- Last verified
- · 1 sources
About Identity
Identity is a Truworths own brand and a store format, listed with the year 1999. The 2026 report describes the group's 808 southern African stores as mainly Truworths and Identity, which makes Identity one of the two names the group's local store network is built around.
Ownership timeline of Identity
Where Identity sits in Truworths
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Truworths ownership tree →
See the full Truworths brand portfolio (15) →
Other brands owned by Truworths
Truworths controls 15 brands on Brandtree, 15 of them in retail.
Also in retail
- Earthaddict
- Earthchild
- Ginger Mary (2004)
- Hey Betty (2011)
- Inwear (1986)
- Loads of Living
- LTD (1992)
- Naartjie
- Office
- Offspring
- Truworths (1917)
- Truworths Man (1988)
- Uzzi
- Young Designers Emporium
Other brands in fashion retail, and who owns them
The 40 brands in fashion retail on Brandtree belong to 3 owners. The largest is TFG, with 20; Truworths has 14.
About the owner: Truworths
Truworths is a publicly listed company headquartered in Cape Town, South Africa, founded in 1917. Brandtree records 15 brands under its control, and it is listed as JSE: TRU.
Truworths International is a Cape Town investment holding and management company whose main operating companies are Truworths Ltd in South Africa and Office Holdings Ltd in the United Kingdom. Founded in 1917 as The Alliance Trading Company, it reports 808 mainly Truworths and Identity stores in southern Africa and 95 Office and Offspring stores and concessions in the UK and Ireland, with retail sales of R21.8 billion in its latest year.
🇿🇦 Identity and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Identity is not one of them.
Frequently asked questions
Who is the parent company of Identity?
The parent company of Identity is Truworths, a publicly listed company headquartered in South Africa.
Is Identity South African?
Yes. Identity originated in South Africa in 1999 and its owner, Truworths, is also headquartered in South Africa.
Is Identity still owned by Truworths?
Yes. As of 14 October 2026, Identity is still owned by Truworths. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Truworths International Integrated Report 2026 — Truworths International Limited, Annual report; retrieved 14 October 2026.
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