Who owns Loads of Living?
Loads of Living is owned by Truworths (South Africa, JSE: TRU), which has owned the brand since 2017.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Truworths International Integrated Report 2026, Truworths International Limited. Last checked .
Key facts
- Current owner
- Truworths International Limited reported
- Owned since
- Owner HQ
- 🇿🇦 South Africa, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Retail › Specialty retail › Home & DIY retail
- Parent ticker
- JSE: TRU
- Last verified
- · 1 sources
About Loads of Living
Loads of Living is a South African homeware and linen retailer that Truworths acquired in 2017, the group's only home retail purchase listed in its 2026 report. The rest of its acquisitions are fashion and footwear brands, which makes this the one brand outside clothing.
Ownership timeline of Loads of Living
Where Loads of Living sits in Truworths
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Truworths ownership tree →
See the full Truworths brand portfolio (15) →
Other brands owned by Truworths
Truworths controls 15 brands on Brandtree, 15 of them in retail.
Also in retail
- Earthaddict
- Earthchild
- Ginger Mary (2004)
- Hey Betty (2011)
- Identity (1999)
- Inwear (1986)
- LTD (1992)
- Naartjie
- Office
- Offspring
- Truworths (1917)
- Truworths Man (1988)
- Uzzi
- Young Designers Emporium
Other brands in home & diy retail, and who owns them
The 12 brands in home & diy retail on Brandtree belong to 5 owners. The largest is TFG, with 7.
| Brand | Owner | Owner based in |
|---|---|---|
| @home | TFG | 🇿🇦 South Africa |
| Bradlows | Pepkor | 🇿🇦 South Africa |
| Pacific Kitchen and Home | Best Buy | 🇺🇸 United States |
| Thaiwatsadu | Central Retail | 🇹🇭 Thailand |
| Coricraft | TFG | 🇿🇦 South Africa |
| Dial-a-Bed | TFG | 🇿🇦 South Africa |
| Granny Goose | TFG | 🇿🇦 South Africa |
| Jet Home | TFG | 🇿🇦 South Africa |
About the owner: Truworths
Truworths is a publicly listed company headquartered in Cape Town, South Africa, founded in 1917. Brandtree records 15 brands under its control, and it is listed as JSE: TRU.
Truworths International is a Cape Town investment holding and management company whose main operating companies are Truworths Ltd in South Africa and Office Holdings Ltd in the United Kingdom. Founded in 1917 as The Alliance Trading Company, it reports 808 mainly Truworths and Identity stores in southern Africa and 95 Office and Offspring stores and concessions in the UK and Ireland, with retail sales of R21.8 billion in its latest year.
🇿🇦 Loads of Living and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Loads of Living is not one of them.
Frequently asked questions
Who is the parent company of Loads of Living?
The parent company of Loads of Living is Truworths, a publicly listed company headquartered in South Africa.
Is Loads of Living South African?
Yes. Loads of Living originated in South Africa and its owner, Truworths, is also headquartered in South Africa.
Since when has Truworths owned Loads of Living?
Truworths has owned Loads of Living since 2017.
Is Loads of Living still owned by Truworths?
Yes. As of 14 October 2026, Loads of Living is still owned by Truworths. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Truworths International Integrated Report 2026 — Truworths International Limited, Annual report; retrieved 14 October 2026.
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