Who owns Incredible?
Incredible is owned by Pepkor (South Africa, JSE: PPH).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Pepkor integrated report 2025, Pepkor Holdings Limited. Last checked .
Key facts
- Current owner
- Pepkor Holdings Limited reported
- Owner HQ
- 🇿🇦 South Africa, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Retail › Specialty retail › Electronics retail
- Parent ticker
- JSE: PPH
- Last verified
- · 1 sources
About Incredible
Incredible is a South African technology retailer in the Tech business of Pepkor's Lifestyle division, with HiFiCorp. Pepkor's 2025 integrated report reports Tech sales together rather than by brand, and notes that online sales made up 9% of the division's sales.
Ownership timeline of Incredible
Where Incredible sits in Pepkor
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Pepkor ownership tree →
See the full Pepkor brand portfolio (15) →
Other brands owned by Pepkor
Pepkor controls 15 brands on Brandtree, 13 of them in retail.
Also in retail
Other brands in electronics retail, and who owns them
The 11 brands in electronics retail on Brandtree belong to 5 owners. The largest is GameStop, with 4; Pepkor has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| EB Games | GameStop | 🇺🇸 United States |
| Best Buy | Best Buy | 🇺🇸 United States |
| Power Buy | Central Retail | 🇹🇭 Thailand |
| hi | TFG | 🇿🇦 South Africa |
| GameStop | GameStop | 🇺🇸 United States |
| Micromania | GameStop | 🇺🇸 United States |
| Zing Pop Culture | GameStop | 🇺🇸 United States |
| Geek Squad | Best Buy | 🇺🇸 United States |
About the owner: Pepkor
Pepkor is a publicly listed company headquartered in Cape Town, South Africa. Brandtree records 15 brands under its control, and it is listed as JSE: PPH.
Pepkor Holdings is a South African discount and value retailer listed on the JSE since 20 September 2017. Its 2025 integrated report describes a retail core of PEP, Ackermans and Choice Clothing, a Speciality division for fashion and footwear, a Lifestyle division selling furniture, appliances and technology, the Avenida chain in Brazil, and a financial services and informal-market business that includes Flash. It reported group revenue of R95.3 billion for the year to 30 September 2025.
🇿🇦 Incredible and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Incredible is not one of them.
- @home — TFG 🇿🇦
- Earthaddict — Truworths 🇿🇦
- Sorbet — Clicks Group 🇿🇦
- Afrocentric — Sanlam 🇿🇦
- Airlink — Airlink 🇿🇦
- Albany — Tiger Brands 🇿🇦
Frequently asked questions
Who is the parent company of Incredible?
The parent company of Incredible is Pepkor, a publicly listed company headquartered in South Africa.
Is Incredible South African?
Yes. Incredible originated in South Africa and its owner, Pepkor, is also headquartered in South Africa.
Is Incredible still owned by Pepkor?
Yes. As of 12 October 2026, Incredible is still owned by Pepkor. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Pepkor integrated report 2025 — Pepkor Holdings Limited, Annual report; retrieved 12 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.