Who owns hi?
hi is owned by TFG (South Africa, JSE: TFG).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: TFG Integrated Annual Report 2026, The Foschini Group Limited. Last checked .
Key facts
- Current owner
- The Foschini Group Limited reported
- Owner HQ
- 🇿🇦 South Africa, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Retail › Specialty retail › Electronics retail
- Parent ticker
- JSE: TFG
- Last verified
- · 1 sources
About hi
hi is TFG's technology retailer, selling smartphones, laptops, tablets, TVs, gaming, audio, fitness and smart home accessories alongside prepaid data and airtime. It sits in retail spaces as a connected lifestyle store for customers of all ages, with 19 outlets listed on the group's brand page.
Ownership timeline of hi
Where hi sits in TFG
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full TFG ownership tree →
See the full TFG brand portfolio (34) →
Other brands owned by TFG
TFG controls 34 brands on Brandtree, 34 of them in retail.
Also in retail
Other brands in electronics retail, and who owns them
The 11 brands in electronics retail on Brandtree belong to 5 owners. The largest is GameStop, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| EB Games | GameStop | 🇺🇸 United States |
| Best Buy | Best Buy | 🇺🇸 United States |
| HiFiCorp | Pepkor | 🇿🇦 South Africa |
| Power Buy | Central Retail | 🇹🇭 Thailand |
| GameStop | GameStop | 🇺🇸 United States |
| Micromania | GameStop | 🇺🇸 United States |
| Zing Pop Culture | GameStop | 🇺🇸 United States |
| Geek Squad | Best Buy | 🇺🇸 United States |
About the owner: TFG
TFG is a publicly listed company headquartered in Cape Town, South Africa, founded in 1924. Brandtree records 34 brands under its control, and it is listed as JSE: TFG.
The Foschini Group is a South African retailer founded by George Ivan Rosenthal in 1924, whose first store opened in Johannesburg on 27 November 1925. Its 2026 integrated report counts 4,914 stores and 40 brands, reported in three segments: TFG Africa, TFG London, built on Phase Eight, Whistles, Hobbs and White Stuff, and TFG Australia, built on the Retail Apparel Group bought in 2017. The Bash omnichannel platform sells across the group.
🇿🇦 hi and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; hi is not one of them.
- Ackermans — Pepkor 🇿🇦
- Earthaddict — Truworths 🇿🇦
- Sorbet — Clicks Group 🇿🇦
- Afrocentric — Sanlam 🇿🇦
- Airlink — Airlink 🇿🇦
- Albany — Tiger Brands 🇿🇦
Frequently asked questions
Who is the parent company of hi?
The parent company of hi is TFG, a publicly listed company headquartered in South Africa.
Is hi South African?
Yes. hi originated in South Africa and its owner, TFG, is also headquartered in South Africa.
Is hi still owned by TFG?
Yes. As of 14 October 2026, hi is still owned by TFG. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] TFG Integrated Annual Report 2026 — The Foschini Group Limited, Annual report; retrieved 14 October 2026.
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