Who owns The Sneaker Factory?
The Sneaker Factory is owned by TFG (South Africa, JSE: TFG).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: TFG Integrated Annual Report 2026, The Foschini Group Limited. Last checked .
Key facts
- Current owner
- The Foschini Group Limited reported
- Owner HQ
- 🇿🇦 South Africa, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Retail › Specialty retail › Sporting goods retail
- Parent ticker
- JSE: TFG
- Last verified
- · 1 sources
About The Sneaker Factory
The Sneaker Factory is TFG's value sneaker banner, offering international brands and locally made product to aspirational, value-conscious customers, with ranges for men, women and children. The group's brand page lists 188 outlets and describes the target customer as young families.
Ownership timeline of The Sneaker Factory
Where The Sneaker Factory sits in TFG
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full TFG ownership tree →
See the full TFG brand portfolio (34) →
Other brands owned by TFG
TFG controls 34 brands on Brandtree, 34 of them in retail.
Also in retail
Other brands in sporting goods retail, and who owns them
The 14 brands in sporting goods retail on Brandtree belong to 4 owners. The largest is DICK'S Sporting Goods, with 9; TFG has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| atmos | DICK'S Sporting Goods | 🇺🇸 United States |
| Rebel Sport | Briscoe Group | 🇳🇿 New Zealand |
| Supersports | Central Retail | 🇹🇭 Thailand |
| Champs Sports | DICK'S Sporting Goods | 🇺🇸 United States |
| DICK'S Sporting Goods | DICK'S Sporting Goods | 🇺🇸 United States |
| Foot Locker | DICK'S Sporting Goods | 🇺🇸 United States |
| Going Going Gone! | DICK'S Sporting Goods | 🇺🇸 United States |
| Golf Galaxy | DICK'S Sporting Goods | 🇺🇸 United States |
About the owner: TFG
TFG is a publicly listed company headquartered in Cape Town, South Africa, founded in 1924. Brandtree records 34 brands under its control, and it is listed as JSE: TFG.
The Foschini Group is a South African retailer founded by George Ivan Rosenthal in 1924, whose first store opened in Johannesburg on 27 November 1925. Its 2026 integrated report counts 4,914 stores and 40 brands, reported in three segments: TFG Africa, TFG London, built on Phase Eight, Whistles, Hobbs and White Stuff, and TFG Australia, built on the Retail Apparel Group bought in 2017. The Bash omnichannel platform sells across the group.
🇿🇦 The Sneaker Factory and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; The Sneaker Factory is not one of them.
- Ackermans — Pepkor 🇿🇦
- Earthaddict — Truworths 🇿🇦
- Sorbet — Clicks Group 🇿🇦
- Afrocentric — Sanlam 🇿🇦
- Airlink — Airlink 🇿🇦
- Albany — Tiger Brands 🇿🇦
Frequently asked questions
Who is the parent company of The Sneaker Factory?
The parent company of The Sneaker Factory is TFG, a publicly listed company headquartered in South Africa.
Is The Sneaker Factory South African?
Yes. The Sneaker Factory originated in South Africa and its owner, TFG, is also headquartered in South Africa.
Is The Sneaker Factory still owned by TFG?
Yes. As of 14 October 2026, The Sneaker Factory is still owned by TFG. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] TFG Integrated Annual Report 2026 — The Foschini Group Limited, Annual report; retrieved 14 October 2026.
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