Who owns Lynx?
Lynx, an automotive brand, is owned by BRP (Canada, TSX: DOO), which has owned the brand since 1989.[1]
Evidence: BRP Inc. Annual Report on Form 40-F filed 2026-03-26, SEC EDGAR, 26 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- BRP Inc. verified
- Owned since
- Owner HQ
- 🇨🇦 Canada, Valcourt
- Origin
- 🇫🇮 Finland
- Category
- Automotive › Motorcycles
- Parent ticker
- TSX: DOO NASDAQ: DOOO
- Last verified
- · 1 sources
About Lynx
Lynx is a snowmobile brand owned by BRP. The annual information form says BRP acquired the Finnish company Nordtrac Oy, maker of the Lynx brand of snowmobiles, in 1989, and BRP's brands page presents it alongside Ski-Doo as its Finnish-rooted sledding line. It is unrelated to the Lynx men's deodorant sold by Unilever. No snowmobile leaf exists, so it is filed under motorcycles.
Ownership timeline of Lynx
Where Lynx sits in BRP
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full BRP ownership tree →
See the full BRP brand portfolio (5) →
Other brands owned by BRP
BRP controls 5 brands on Brandtree, 5 of them in automotive.
Also in automotive
- Can-Am Off-Road
- Can-Am On-Road (2007)
- Sea-Doo (1968)
- Ski-Doo (1959)
Other brands in motorcycles, and who owns them
The 52 brands in motorcycles on Brandtree belong to 12 owners. The largest is Bajaj Auto, with 13; BRP has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Avenger | Bajaj Auto | 🇮🇳 India |
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Motor | 🇮🇳 India |
| Ape | Piaggio | 🇮🇹 Italy |
| BSA | Mahindra & Mahindra | 🇮🇳 India |
| BMW Motorrad | BMW Group | 🇩🇪 Germany |
| MODENAS | DRB-HICOM | 🇲🇾 Malaysia |
| GWM SOUO | Great Wall Motor | 🇨🇳 China |
About the owner: BRP
BRP is a publicly listed company headquartered in Valcourt, Canada. Brandtree records 5 brands under its control, and it is listed as TSX: DOO and NASDAQ: DOOO.
BRP Inc. is a Canadian maker of snowmobiles, personal watercraft, off-road vehicles and three-wheeled on-road vehicles, headquartered at 726 Saint-Joseph Street, Valcourt, Québec. Its annual information form says it was incorporated in 2003 as J.A. Bombardier (J.A.B.) Inc. and renamed BRP Inc. in 2013. Its Alumacraft and Manitou boat brands were sold in 2025 and are not listed here.
🇫🇮 Lynx and other Finnish brands
Brandtree records a controlling owner for 63 brands that began in Finland. 21 of them (33%) are now controlled by a company headquartered in another country, Lynx among them.
- Arabia — Fiskars Group 🇫🇮
- Atria — Atria 🇫🇮
- Benecol — Raisio 🇫🇮
- Clash of Clans — Tencent 🇨🇳
- ESL Shipping — Aspo 🇫🇮
- Fazer Aito — Fazer 🇫🇮
Official recalls involving Lynx products
1 recall notice from government regulators matched to Lynx. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Model Year 2025 Ski-Doo and Lynx snowmobiles equipped with a 600R E-TEC, 850 E-TEC or 850 E-TEC Turbo R engine — CPSC,
Reason given: The engine control module (ECM) lower mount support could have broken in production and left a loose part inside the engine compartment, allowing it to enter the throttle body…
Recalling firm: Bombardier Recreational Products (BRP) · Brand: Ski-Doo
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Lynx?
The parent company of Lynx is BRP, a publicly listed company headquartered in Canada.
Is Lynx owned by Unilever?
No. Lynx is owned by BRP, not Unilever.
Is Lynx Finnish or Canadian?
Lynx originated in Finland, but it is owned today by BRP, which is headquartered in Canada. So Lynx is a Finnish-origin brand under Canadian ownership.
Since when has BRP owned Lynx?
BRP has owned Lynx since 1989.
Is Lynx still owned by BRP?
Yes. As of 4 October 2026, Lynx is still owned by BRP. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] BRP Inc. Annual Report on Form 40-F filed 2026-03-26 — SEC EDGAR, SEC filing, published 26 March 2026; retrieved 4 October 2026.
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