Who owns Bayliner?
Bayliner is owned by Brunswick (the United States, NYSE: BC).[1]
Evidence: Brunswick Corporation Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Brunswick Corporation verified
- Owner HQ
- 🇺🇸 United States, Mettawa, Illinois
- Origin
- 🇺🇸 United States
- Category
- Automotive › Motorcycles
- Parent ticker
- NYSE: BC
- Last verified
- · 1 sources
About Bayliner
Bayliner is a Brunswick boat brand making sport cruisers and runabouts, and Heyday wake boats. The 10-K for 2025 says Bayliner introduced the all-new C21, which won the Moteur Boat of the Year Award in the under 7-metre category and the Best of Boats Award in the Best for Beginners category.
Ownership timeline of Bayliner
Where Bayliner sits in Brunswick
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Brunswick ownership tree →
See the full Brunswick brand portfolio (6) →
Other brands owned by Brunswick
Brunswick controls 6 brands on Brandtree, 6 of them in automotive.
Also in automotive
Other brands in motorcycles, and who owns them
The 64 brands in motorcycles on Brandtree belong to 17 owners. The largest is Bajaj Auto, with 13; Brunswick has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Avenger | Bajaj Auto | 🇮🇳 India |
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Motor | 🇮🇳 India |
| Can-Am Off-Road | BRP | 🇨🇦 Canada |
| Ape | Piaggio | 🇮🇹 Italy |
| FOX | Fox Factory | 🇺🇸 United States |
| BSA | Mahindra & Mahindra | 🇮🇳 India |
| Barletta | Winnebago Industries | 🇺🇸 United States |
About the owner: Brunswick
Brunswick is a publicly listed company headquartered in Mettawa, Illinois, United States. Brandtree records 6 brands under its control, and it is listed as NYSE: BC.
Brunswick is a marine recreation company that was incorporated in Delaware on 31 December 1907 and has traded on the New York Stock Exchange for over 100 years. Its 10-K for 2025 reports four segments: Propulsion (Mercury engines), Engine Parts & Accessories, Navico Group (marine electronics and power components) and Boat, which also holds the Freedom Boat Club business. It reports 2025 net sales of $2,177.2 million for Propulsion and $1,525.2 million for Boat.
🇺🇸 Bayliner and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Bayliner is not one of them.
Frequently asked questions
Who is the parent company of Bayliner?
The parent company of Bayliner is Brunswick, a publicly listed company headquartered in the United States.
Is Bayliner American?
Yes. Bayliner originated in the United States and its owner, Brunswick, is also headquartered in the United States.
Is Bayliner still owned by Brunswick?
Yes. As of 20 October 2026, Bayliner is still owned by Brunswick. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Brunswick Corporation Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 20 October 2026.
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