Brandtree

Who owns BSA?

BSA is owned by Mahindra & Mahindra (India, NSE: M&M) through its subsidiary Classic Legends, which has owned the brand since 2016.[1][2]

Mahindra & Mahindra owns 58.37% of Classic Legends rather than all of it.

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Mahindra & Mahindra Limited via Classic Legends reported
Owned since
Previous owner
None recorded
Owner HQ
🇮🇳 India, Mumbai
Origin
🇬🇧 United Kingdom, Birmingham
Category
AutomotiveMotorcyclesMotorcycles
Parent ticker
NSE: M&M BSE: 500520
Last verified
· 2 sources

About BSA

BSA is the British motorcycle marque that grew out of the Birmingham Small Arms company, bought Triumph in 1951 to become the largest motorcycle producer in the world, and built its last bikes in 2003. Classic Legends acquired BSA Company together with all of its existing global brand rights in 2016, and has since put the name on new machines: the Gold Star 650, introduced in India in the 2024-25 financial year, followed by the Bantam and the Scrambler 650.

Ownership timeline of BSA

Owners of BSA over 2016 to 2026 Mahindra & Mahindra 2016–present Mahindra & Mahindra 201620172018201920202021202220232024202520262027
  1. 2016 – present Mahindra & Mahindra via Classic Legends [1][2] reported

Where BSA sits in Mahindra & Mahindra

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where BSA sits in Mahindra & Mahindra Tree of 3 brands under Mahindra & Mahindra. Mahindra & Mahindra Classic Legends 58.37% BSA Yezdi Mahindra

Open the full Mahindra & Mahindra ownership tree →

Other brands owned by Mahindra & Mahindra

See the full Mahindra & Mahindra brand portfolio (3) →

Latest news about BSA

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Frequently asked questions

Who is the parent company of BSA?

The parent company of BSA is Mahindra & Mahindra, a publicly listed company headquartered in India. BSA sits under Mahindra & Mahindra's subsidiary Classic Legends.

Is BSA British or Indian?

BSA originated in the United Kingdom, but it is owned today by Mahindra & Mahindra, which is headquartered in India. So BSA is a British-origin brand under Indian ownership.

Since when has Classic Legends owned BSA?

Classic Legends has owned BSA since 2016.

Is BSA still owned by Mahindra & Mahindra?

Yes. As of 24 September 2026, BSA is still owned by Mahindra & Mahindra. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mahindra & Mahindra Limited — Integrated Annual Report 2025-26 — Mahindra & Mahindra Limited, Annual report; retrieved 24 September 2026.
  2. [2] Mahindra Refocuses Two Wheeler Business, To Target Premium Niche Segment — Mahindra & Mahindra Limited, Official press release, published 25 October 2016; retrieved 24 September 2026.

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