Who owns BSA?
BSA is owned by Mahindra & Mahindra (India, NSE: M&M) through its subsidiary Classic Legends, which has owned the brand since 2016.[1][2]
Mahindra & Mahindra owns 58.37% of Classic Legends rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mahindra & Mahindra Limited — Integrated Annual Report 2025-26. Last checked .
Key facts
- Current owner
- Mahindra & Mahindra Limited via Classic Legends reported
- Owned since
- Owner HQ
- 🇮🇳 India, Mumbai
- Origin
- 🇬🇧 United Kingdom, Birmingham
- Category
- Automotive › Motorcycles
- Parent ticker
- NSE: M&M BSE: 500520
- Last verified
- · 2 sources
About BSA
BSA is the British motorcycle marque that grew out of the Birmingham Small Arms company, bought Triumph in 1951 to become the largest motorcycle producer in the world, and built its last bikes in 2003. Classic Legends acquired BSA Company together with all of its existing global brand rights in 2016, and has since put the name on new machines: the Gold Star 650, introduced in India in the 2024-25 financial year, followed by the Bantam and the Scrambler 650.
Ownership timeline of BSA
- 2016 – present Mahindra & Mahindra via Classic Legends [1][2] reported
Where BSA sits in Mahindra & Mahindra
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Classic Legends (58.37%) · 2 brands
- Mahindra
- Mahindra Logistics (59.58%)
Open the full Mahindra & Mahindra ownership tree →
See the full Mahindra & Mahindra brand portfolio (4) →
Other brands owned by Mahindra & Mahindra
Mahindra & Mahindra controls 4 brands on Brandtree, 3 of them in automotive.
Also in automotive
Other brands in motorcycles, and who owns them
The 64 brands in motorcycles on Brandtree belong to 17 owners. The largest is Bajaj Auto, with 13; Mahindra & Mahindra has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Avenger | Bajaj Auto | 🇮🇳 India |
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Holdings | 🇮🇳 India |
| Bayliner | Brunswick | 🇺🇸 United States |
| Can-Am Off-Road | BRP | 🇨🇦 Canada |
| Ape | Immsi | 🇮🇹 Italy |
| FOX | Fox Factory | 🇺🇸 United States |
| Barletta | Winnebago Industries | 🇺🇸 United States |
About the owner: Mahindra & Mahindra
Mahindra & Mahindra is a publicly listed company headquartered in Mumbai, India, founded in 1945. Brandtree records 4 brands under its control, and it is listed as NSE: M&M and BSE: 500520.
Mahindra & Mahindra was incorporated in Mumbai on 2 October 1945 and is now one of India's largest vehicle makers, with 21.3 per cent of the domestic utility-vehicle market and consolidated revenue of Rs. 1,98,639 crore in the year to 31 March 2026. Its listed subsidiaries run businesses as far apart as holiday resorts, logistics, real estate and information technology, but the group reports its core as two vehicle brands, Mahindra and Swaraj, sold into a market where a rugged badge carries more weight than a premium one.
Mahindra & Mahindra: full profile, brands and acquisition history →
🇬🇧 BSA and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, BSA among them.
- Aston Martin — Aston Martin Lagonda 🇬🇧
- Bentley — Volkswagen Group 🇩🇪
- Jaguar — Tata Motors Passenger Vehicles 🇮🇳
- Lotus — Geely 🇨🇳
- MINI — BMW Group 🇩🇪
- Norton Motorcycles — TVS Holdings 🇮🇳
Frequently asked questions
Who is the parent company of BSA?
The parent company of BSA is Mahindra & Mahindra, a publicly listed company headquartered in India. BSA sits under Mahindra & Mahindra's subsidiary Classic Legends.
Is BSA British or Indian?
BSA originated in the United Kingdom, but it is owned today by Mahindra & Mahindra, which is headquartered in India. So BSA is a British-origin brand under Indian ownership.
Since when has Classic Legends owned BSA?
Classic Legends has owned BSA since 2016.
Is BSA still owned by Mahindra & Mahindra?
Yes. As of 24 September 2026, BSA is still owned by Mahindra & Mahindra. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mahindra & Mahindra Limited — Integrated Annual Report 2025-26 — Mahindra & Mahindra Limited, Annual report; retrieved 24 September 2026.
- [2] Mahindra Refocuses Two Wheeler Business, To Target Premium Niche Segment — Mahindra & Mahindra Limited, Official press release, published 25 October 2016; retrieved 24 September 2026.
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