Who owns Yezdi?
Yezdi is owned by Mahindra & Mahindra (India, NSE: M&M) through its subsidiary Classic Legends.[1]
Mahindra & Mahindra owns 58.37% of Classic Legends rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mahindra & Mahindra Limited — Integrated Annual Report 2025-26. Last checked .
Key facts
- Current owner
- Mahindra & Mahindra Limited via Classic Legends reported
- Owner HQ
- 🇮🇳 India, Mumbai
- Origin
- 🇮🇳 India, Mysore
- Category
- Automotive › Motorcycles
- Parent ticker
- NSE: M&M BSE: 500520
- Last verified
- · 2 sources
About Yezdi
Yezdi is the Indian motorcycle marque of Ideal Jawa of Mysore, the licensee that built Jawa machines in India from the early 1960s until production stopped in 1996. Classic Legends brought the name back in the 2021-22 financial year, and Mahindra's 2025-26 annual report says the range grew three and a half times over that year on the Yezdi Adventure Dual Headlamp and a new Yezdi Roadster, helped by a cut in Indian goods and services tax on motorcycles from 28 to 18 per cent.
Ownership timeline of Yezdi
- Current owner Mahindra & Mahindra via Classic Legends [1] reported
Where Yezdi sits in Mahindra & Mahindra
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Classic Legends (58.37%) · 2 brands
- Mahindra
- Mahindra Logistics (59.58%)
Open the full Mahindra & Mahindra ownership tree →
See the full Mahindra & Mahindra brand portfolio (4) →
Other brands owned by Mahindra & Mahindra
Mahindra & Mahindra controls 4 brands on Brandtree, 3 of them in automotive.
Also in automotive
Other brands in motorcycles, and who owns them
The 64 brands in motorcycles on Brandtree belong to 17 owners. The largest is Bajaj Auto, with 13; Mahindra & Mahindra has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Avenger | Bajaj Auto | 🇮🇳 India |
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Holdings | 🇮🇳 India |
| Bayliner | Brunswick | 🇺🇸 United States |
| Can-Am Off-Road | BRP | 🇨🇦 Canada |
| Ape | Immsi | 🇮🇹 Italy |
| FOX | Fox Factory | 🇺🇸 United States |
| Barletta | Winnebago Industries | 🇺🇸 United States |
About the owner: Mahindra & Mahindra
Mahindra & Mahindra is a publicly listed company headquartered in Mumbai, India, founded in 1945. Brandtree records 4 brands under its control, and it is listed as NSE: M&M and BSE: 500520.
Mahindra & Mahindra was incorporated in Mumbai on 2 October 1945 and is now one of India's largest vehicle makers, with 21.3 per cent of the domestic utility-vehicle market and consolidated revenue of Rs. 1,98,639 crore in the year to 31 March 2026. Its listed subsidiaries run businesses as far apart as holiday resorts, logistics, real estate and information technology, but the group reports its core as two vehicle brands, Mahindra and Swaraj, sold into a market where a rugged badge carries more weight than a premium one.
Mahindra & Mahindra: full profile, brands and acquisition history →
🇮🇳 Yezdi and other Indian brands
Brandtree records a controlling owner for 288 brands that began in India. 9 of them (3%) are now controlled by a company headquartered in another country; Yezdi is not one of them.
- Avenger — Bajaj Auto 🇮🇳
- Destini — Hero MotoCorp 🇮🇳
- TVS Apache — TVS Holdings 🇮🇳
- Tata Motors (cars) — Tata Motors Passenger Vehicles 🇮🇳
- 8PM — Radico Khaitan 🇮🇳
- ACC — Ambuja Cements 🇮🇳
Frequently asked questions
Who is the parent company of Yezdi?
The parent company of Yezdi is Mahindra & Mahindra, a publicly listed company headquartered in India. Yezdi sits under Mahindra & Mahindra's subsidiary Classic Legends.
Is Yezdi Indian?
Yes. Yezdi originated in India and its owner, Mahindra & Mahindra, is also headquartered in India.
Is Yezdi still owned by Mahindra & Mahindra?
Yes. As of 24 September 2026, Yezdi is still owned by Mahindra & Mahindra. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mahindra & Mahindra Limited — Integrated Annual Report 2025-26 — Mahindra & Mahindra Limited, Annual report; retrieved 24 September 2026.
- [2] Mahindra Refocuses Two Wheeler Business, To Target Premium Niche Segment — Mahindra & Mahindra Limited, Official press release, published 25 October 2016; retrieved 24 September 2026.
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