Classic Legends: brands it owns and its ownership tree
Classic Legends is a privately held company headquartered in India that owns 2 consumer brands and makes and sells 1 consumer brand under licence without owning the name.[1]
Classic Legends is itself owned by Mahindra & Mahindra (58.37%).[1][2]
Classic Legends is the Mahindra subsidiary that exists to bring dormant motorcycle marques back to market. Mahindra & Mahindra bought a controlling stake in it in 2016 and it holds three names — Jawa, Yezdi and BSA — under two quite different arrangements: it bought BSA Company outright with all of its global brand rights, and it licenses Jawa for India and selected Asian markets. Mahindra held 58.37 per cent of it at 31 March 2026.
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Company facts
- Legal name
- Classic Legends Private Limited (also CLPL)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇮🇳 India
- Website
- www.classic-legends.com
- Last verified
- · 2 sources
Classic Legends in numbers
- Classic Legends owns 2 consumer brands tracked here across 1 top-level categories; the largest is automotive with 2 brands.[1]
- 1 of its brands originated outside India.
Everything Classic Legends owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Automotive (2)
Minority stakes, joint ventures and licences
Recent changes to this record
Classic Legends in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 335800A94U173UJAFL83
- Registered name
- CLASSIC LEGENDS PRIVATE LIMITED (IN)
- Registration status
- Issued · record updated 27 December 2025
- Parent
- None named: it reports that it has no parent that consolidates its accounts.
- Retrieved
- · GLEIF record (JSON)
Frequently asked questions
What brands does Classic Legends own?
Classic Legends owns 2 consumer brands tracked here, including Yezdi and BSA.
Is Classic Legends an Indian company?
Yes. Classic Legends is headquartered in India.
Who owns Classic Legends?
Classic Legends is owned by Mahindra & Mahindra (58.37% stake).
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mahindra & Mahindra Limited — Integrated Annual Report 2025-26 — Mahindra & Mahindra Limited, Annual report; retrieved 24 September 2026.
- [2] Mahindra Refocuses Two Wheeler Business, To Target Premium Niche Segment — Mahindra & Mahindra Limited, Official press release, published 25 October 2016; retrieved 24 September 2026.
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