Brunswick: brands it owns and its ownership tree
Brunswick (NYSE: BC) is a publicly listed company headquartered in Mettawa, Illinois, United States that owns 6 consumer brands.[1]
Brunswick is a marine recreation company that was incorporated in Delaware on 31 December 1907 and has traded on the New York Stock Exchange for over 100 years. Its 10-K for 2025 reports four segments: Propulsion (Mercury engines), Engine Parts & Accessories, Navico Group (marine electronics and power components) and Boat, which also holds the Freedom Boat Club business. It reports 2025 net sales of $2,177.2 million for Propulsion and $1,525.2 million for Boat.
-
brands owned
-
1
categories
-
0
acquisitions recorded
-
0
divestitures recorded
Company facts
- Legal name
- Brunswick Corporation
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Mettawa, Illinois, United States
- Tickers
- NYSE: BC
- SEC CIK
- 0000014930
- Website
- www.brunswick.com
- Last verified
- · 1 sources
Brunswick in numbers
- Brunswick owns 6 consumer brands tracked here across 1 top-level categories; the largest is automotive with 6 brands.[1]
- 1 of its brands originated outside United States.
Everything Brunswick owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
Brunswick in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- YM4O38W15AX4YLLQKU27
- Registered name
- BRUNSWICK CORPORATION (US)
- Registration status
- Issued · record updated 10 November 2025
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Frequently asked questions
What brands does Brunswick own?
Brunswick owns 6 consumer brands tracked here, including Lund, Mercury Marine, Sea Ray, Fliteboard, Bayliner and Boston Whaler.
Is Brunswick an American company?
Yes. Brunswick is headquartered in Mettawa, Illinois, United States.
Who owns Brunswick?
Brunswick is a publicly listed company owned by its shareholders; it trades as BC on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Brunswick Corporation Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 20 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.