Who owns Fliteboard?
Fliteboard is owned by Brunswick (the United States, NYSE: BC), which has owned the brand since 1 September 2023.[1]
Evidence: Brunswick Corporation Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Brunswick Corporation verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Mettawa, Illinois
- Origin
- 🇦🇺 Australia
- Category
- Automotive › Motorcycles
- Parent ticker
- NYSE: BC
- Last verified
- · 1 sources
About Fliteboard
Fliteboard makes premium electric eFoil boards, a hydrofoil surfboard with an electric motor. The 10-K says Brunswick bought all the shares of Fliteboard Pty Ltd on 1 September 2023 for $88.3 million of net cash, to enter the electric foiling market, and reports it inside the Propulsion segment.
Ownership timeline of Fliteboard
Where Fliteboard sits in Brunswick
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Brunswick ownership tree →
See the full Brunswick brand portfolio (6) →
Other brands owned by Brunswick
Brunswick controls 6 brands on Brandtree, 6 of them in automotive.
Also in automotive
Other brands in motorcycles, and who owns them
The 64 brands in motorcycles on Brandtree belong to 17 owners. The largest is Bajaj Auto, with 13; Brunswick has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Avenger | Bajaj Auto | 🇮🇳 India |
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Motor | 🇮🇳 India |
| Can-Am Off-Road | BRP | 🇨🇦 Canada |
| Ape | Piaggio | 🇮🇹 Italy |
| FOX | Fox Factory | 🇺🇸 United States |
| BSA | Mahindra & Mahindra | 🇮🇳 India |
| Barletta | Winnebago Industries | 🇺🇸 United States |
About the owner: Brunswick
Brunswick is a publicly listed company headquartered in Mettawa, Illinois, United States. Brandtree records 6 brands under its control, and it is listed as NYSE: BC.
Brunswick is a marine recreation company that was incorporated in Delaware on 31 December 1907 and has traded on the New York Stock Exchange for over 100 years. Its 10-K for 2025 reports four segments: Propulsion (Mercury engines), Engine Parts & Accessories, Navico Group (marine electronics and power components) and Boat, which also holds the Freedom Boat Club business. It reports 2025 net sales of $2,177.2 million for Propulsion and $1,525.2 million for Boat.
🇦🇺 Fliteboard and other Australian brands
Brandtree records a controlling owner for 214 brands that began in Australia. 64 of them (30%) are now controlled by a company headquartered in another country, Fliteboard among them.
Frequently asked questions
Who is the parent company of Fliteboard?
The parent company of Fliteboard is Brunswick, a publicly listed company headquartered in the United States.
Is Fliteboard Australian or American?
Fliteboard originated in Australia, but it is owned today by Brunswick, which is headquartered in the United States. So Fliteboard is an Australian-origin brand under American ownership.
Since when has Brunswick owned Fliteboard?
Brunswick has owned Fliteboard since 1 September 2023.
Is Fliteboard still owned by Brunswick?
Yes. As of 20 October 2026, Fliteboard is still owned by Brunswick. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Brunswick Corporation Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 20 October 2026.
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