Who owns Sea-Doo?
Sea-Doo is owned by BRP (Canada, TSX: DOO).[1]
Evidence: BRP Inc. Annual Report on Form 40-F filed 2026-03-26, SEC EDGAR, 26 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- BRP Inc. verified
- Owner HQ
- 🇨🇦 Canada, Valcourt
- Origin
- 🇨🇦 Canada
- Founded
- 1968
- Category
- Automotive › Motorcycles
- Parent ticker
- TSX: DOO NASDAQ: DOOO
- Last verified
- · 1 sources
About Sea-Doo
Sea-Doo is BRP's personal watercraft brand. According to BRP's annual information form, in 1968 the company launched the industry's first personal watercraft under the Sea-Doo name. The brand today also covers Sea-Doo Switch pontoon boats, which the filing discusses as current products. No leaf exists for watercraft, so it is filed under motorcycles.
Ownership timeline of Sea-Doo
Where Sea-Doo sits in BRP
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full BRP ownership tree →
See the full BRP brand portfolio (5) →
Other brands owned by BRP
BRP controls 5 brands on Brandtree, 5 of them in automotive.
Also in automotive
- Can-Am Off-Road
- Can-Am On-Road (2007)
- Lynx
- Ski-Doo (1959)
Other brands in motorcycles, and who owns them
The 52 brands in motorcycles on Brandtree belong to 12 owners. The largest is Bajaj Auto, with 13; BRP has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Avenger | Bajaj Auto | 🇮🇳 India |
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Motor | 🇮🇳 India |
| Ape | Piaggio | 🇮🇹 Italy |
| BSA | Mahindra & Mahindra | 🇮🇳 India |
| BMW Motorrad | BMW Group | 🇩🇪 Germany |
| MODENAS | DRB-HICOM | 🇲🇾 Malaysia |
| GWM SOUO | Great Wall Motor | 🇨🇳 China |
About the owner: BRP
BRP is a publicly listed company headquartered in Valcourt, Canada. Brandtree records 5 brands under its control, and it is listed as TSX: DOO and NASDAQ: DOOO.
BRP Inc. is a Canadian maker of snowmobiles, personal watercraft, off-road vehicles and three-wheeled on-road vehicles, headquartered at 726 Saint-Joseph Street, Valcourt, Québec. Its annual information form says it was incorporated in 2003 as J.A. Bombardier (J.A.B.) Inc. and renamed BRP Inc. in 2013. Its Alumacraft and Manitou boat brands were sold in 2025 and are not listed here.
🇨🇦 Sea-Doo and other Canadian brands
Brandtree records a controlling owner for 174 brands that began in Canada. 41 of them (24%) are now controlled by a company headquartered in another country; Sea-Doo is not one of them.
- Air Canada — Air Canada 🇨🇦
- Air Transat — Transat 🇨🇦
- Alexis de Portneuf — Saputo 🇨🇦
- Algoma Central — Algoma Central 🇨🇦
- Algoma Tubes — Tenaris 🇱🇺
- Arc'teryx — Amer Sports 🇫🇮
Frequently asked questions
Who is the parent company of Sea-Doo?
The parent company of Sea-Doo is BRP, a publicly listed company headquartered in Canada.
Is Sea-Doo Canadian?
Yes. Sea-Doo originated in Canada in 1968 and its owner, BRP, is also headquartered in Canada.
Is Sea-Doo still owned by BRP?
Yes. As of 4 October 2026, Sea-Doo is still owned by BRP. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] BRP Inc. Annual Report on Form 40-F filed 2026-03-26 — SEC EDGAR, SEC filing, published 26 March 2026; retrieved 4 October 2026.
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