🇲🇽 Foreign ownership of Mexican brands
27.5% of the 120 Mexican brands with a controlling owner (33) are owned by a company headquartered outside Mexico, most often in the United States, Chile and the United Kingdom. That ranks 20 of 94 countries analysed.
Which countries own them
| Owner headquartered in | Brands | Share of foreign-owned | Bar |
|---|---|---|---|
| 🇺🇸 United States | 14 | 42.4% | |
| 🇨🇱 Chile | 3 | 9.1% | |
| 🇬🇧 United Kingdom | 3 | 9.1% | |
| 🇱🇺 Luxembourg | 3 | 9.1% | |
| 🇳🇱 Netherlands | 3 | 9.1% | |
| 🇧🇪 Belgium | 2 | 6.1% | |
| 🇧🇲 Bermuda | 1 | 3% | |
| 🇨🇦 Canada | 1 | 3% | |
| 🇪🇸 Spain | 1 | 3% | |
| 🇫🇷 France | 1 | 3% | |
| 🇵🇭 Philippines | 1 | 3% |
Largest foreign owners
| Owner | Headquarters | Mexican brands owned |
|---|---|---|
| Constellation Brands | 🇺🇸 United States | 4 |
| CMPC | 🇨🇱 Chile | 3 |
| AB InBev | 🇧🇪 Belgium | 2 |
| Amber Beverage Group | 🇱🇺 Luxembourg | 2 |
| Brown-Forman | 🇺🇸 United States | 2 |
| Diageo | 🇬🇧 United Kingdom | 2 |
| Heineken | 🇳🇱 Netherlands | 2 |
| AT&T | 🇺🇸 United States | 1 |
| Bacardi | 🇧🇲 Bermuda | 1 |
| Campari Group | 🇳🇱 Netherlands | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Mexican brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Beverages | 26 | 19 | 73.1% |
| Personal care & beauty | 9 | 3 | 33.3% |
| Finance & insurance | 7 | 2 | 28.6% |
| Home, garden & DIY | 10 | 2 | 20% |
| Food | 19 | 2 | 10.5% |
| Home care | 10 | 1 | 10% |
| Travel & transport | 24 | 1 | 4.2% |
| Media & entertainment | 7 | 0 | 0% |
Examples
- BBTips owned by CMPC
- Banco Santander México owned by Santander
- Benavides owned by Walgreens Boots Alliance
- Bio Baby owned by CMPC
- Casa Noble owned by Constellation Brands
- Casamigos owned by Diageo
- Cholula owned by McCormick
- Corona owned by AB InBev
- Corona (United States) owned by Constellation Brands
- Corona Cero owned by AB InBev
- Don Julio owned by Diageo
- Dos Equis owned by Heineken
How this is computed
Of 122 Mexican brands recorded, 120 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 2 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Mexico country page.