Brandtree

🇵🇭 Foreign ownership of Filipino brands

4.1% of the 73 Filipino brands with a controlling owner (3) are owned by a company headquartered outside the Philippines, most often in Hong Kong and Malaysia. That ranks 78 of 94 countries analysed.

Which countries own them

Owner headquartered inBrandsShare of foreign-ownedBar
🇭🇰 Hong Kong266.7%
🇲🇾 Malaysia133.3%

Largest foreign owners

OwnerHeadquartersFilipino brands owned
AIA🇭🇰 Hong Kong2
AirAsia X🇲🇾 Malaysia1

Where foreign ownership is highest

Top-level categories with at least 5 Filipino brands that have a controlling owner.

CategoryBrandsForeign-ownedShare
Travel & transport1516.7%
Food3600%
Beverages800%

Examples

How this is computed

Of 74 Filipino brands recorded, 73 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 1 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.

Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Philippines country page.