Brandtree

🇭🇺 Foreign ownership of Hungarian brands

24.3% of the 37 Hungarian brands with a controlling owner (9) are owned by a company headquartered outside Hungary, most often in France, Austria and Poland. That ranks 30 of 94 countries analysed.

Which countries own them

Owner headquartered inBrandsShare of foreign-ownedBar
🇫🇷 France444.4%
🇦🇹 Austria222.2%
🇵🇱 Poland222.2%
🇩🇪 Germany111.1%

Largest foreign owners

OwnerHeadquartersHungarian brands owned
AGRANA🇦🇹 Austria1
Allegro🇵🇱 Poland1
Bonduelle🇫🇷 France1
Eckes-Granini🇩🇪 Germany1
Groupama🇫🇷 France1
LDC🇫🇷 France1
Śnieżka🇵🇱 Poland1
Vienna Insurance Group🇦🇹 Austria1
VINCI Airports🇫🇷 France1

Where foreign ownership is highest

Top-level categories with at least 5 Hungarian brands that have a controlling owner.

CategoryBrandsForeign-ownedShare
Food8337.5%
Travel & transport8112.5%
Beverages8112.5%
Energy600%

Examples

How this is computed

Of 37 Hungarian brands recorded, 37 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 0 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.

Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country; with this few brands, one acquisition moves the share noticeably. See also the Hungary country page.