🇦🇹 Foreign ownership of Austrian brands
39.1% of the 46 Austrian brands with a controlling owner (18) are owned by a company headquartered outside Austria, most often in Germany, the Czech Republic and Japan. That ranks 10 of 94 countries analysed.
Which countries own them
| Owner headquartered in | Brands | Share of foreign-owned | Bar |
|---|---|---|---|
| 🇩🇪 Germany | 6 | 33.3% | |
| 🇨🇿 Czech Republic | 2 | 11.1% | |
| 🇯🇵 Japan | 2 | 11.1% | |
| 🇨🇭 Switzerland | 1 | 5.6% | |
| 🇫🇮 Finland | 1 | 5.6% | |
| 🇫🇷 France | 1 | 5.6% | |
| 🇬🇧 United Kingdom | 1 | 5.6% | |
| 🇮🇳 India | 1 | 5.6% | |
| 🇮🇹 Italy | 1 | 5.6% | |
| 🇹🇷 Turkey | 1 | 5.6% | |
| 🇺🇸 United States | 1 | 5.6% |
Largest foreign owners
| Owner | Headquarters | Austrian brands owned |
|---|---|---|
| Eckes-Granini | 🇩🇪 Germany | 2 |
| VAFO | 🇨🇿 Czech Republic | 2 |
| Amer Sports | 🇫🇮 Finland | 1 |
| Arçelik | 🇹🇷 Turkey | 1 |
| Avril | 🇫🇷 France | 1 |
| Bajaj Auto | 🇮🇳 India | 1 |
| Bell Food Group | 🇨🇭 Switzerland | 1 |
| Develey | 🇩🇪 Germany | 1 |
| DHL Group | 🇩🇪 Germany | 1 |
| easyJet | 🇬🇧 United Kingdom | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Austrian brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Travel & transport | 11 | 4 | 36.4% |
| Food | 9 | 3 | 33.3% |
| Energy | 5 | 0 | 0% |
Examples
- AKG owned by HARMAN
- Atomic owned by Amer Sports
- Austrian Airlines owned by Lufthansa Group
- CAT'S LOVE owned by VAFO
- Carrera owned by Safilo
- DHL Air Austria owned by DHL Group
- DOG'S LOVE owned by VAFO
- Elektrabregenz owned by Arçelik
- Helmut Lang owned by Fast Retailing
- Hubers owned by Bell Food Group
- KTM owned by Bajaj Auto
- Mautner Markhof owned by Develey
How this is computed
Of 46 Austrian brands recorded, 46 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 0 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country; with this few brands, one acquisition moves the share noticeably. See also the Austria country page.