Brandtree

🇳🇿 Foreign ownership of New Zealand brands

28.7% of the 101 New Zealand brands with a controlling owner (29) are owned by a company headquartered outside New Zealand, most often in Australia, France and China. That ranks 19 of 94 countries analysed.

Which countries own them

Owner headquartered inBrandsShare of foreign-ownedBar
🇦🇺 Australia1655.2%
🇫🇷 France517.2%
🇨🇳 China26.9%
🇨🇭 Switzerland13.4%
🇭🇰 Hong Kong13.4%
🇯🇵 Japan13.4%
🇵🇹 Portugal13.4%
🇹🇭 Thailand13.4%
🇺🇸 United States13.4%

Largest foreign owners

OwnerHeadquartersNew Zealand brands owned
Lactalis🇫🇷 France5
IAG🇦🇺 Australia4
Inghams🇦🇺 Australia2
AIA🇭🇰 Hong Kong1
Ampol🇦🇺 Australia1
ANZ🇦🇺 Australia1
AUB Group🇦🇺 Australia1
CommBank🇦🇺 Australia1
Constellation Brands🇺🇸 United States1
Daiichi Life🇯🇵 Japan1

Where foreign ownership is highest

Top-level categories with at least 5 New Zealand brands that have a controlling owner.

CategoryBrandsForeign-ownedShare
Finance & insurance131292.3%
Beverages6466.7%
Food25832%
Home, garden & DIY7228.6%
Energy9111.1%
Travel & transport2100%
Media & entertainment1000%

Examples

How this is computed

Of 101 New Zealand brands recorded, 101 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 0 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.

Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the New Zealand country page.