🇻🇳 Foreign ownership of Vietnamese brands
30.6% of the 62 Vietnamese brands with a controlling owner (19) are owned by a company headquartered outside Vietnam, most often in Thailand, South Korea and Singapore. That ranks 16 of 94 countries analysed.
Which countries own them
| Owner headquartered in | Brands | Share of foreign-owned | Bar |
|---|---|---|---|
| 🇹🇭 Thailand | 6 | 31.6% | |
| 🇰🇷 South Korea | 4 | 21.1% | |
| 🇸🇬 Singapore | 4 | 21.1% | |
| 🇯🇵 Japan | 2 | 10.5% | |
| 🇭🇰 Hong Kong | 1 | 5.3% | |
| 🇵🇭 Philippines | 1 | 5.3% | |
| 🇹🇼 Taiwan | 1 | 5.3% |
Largest foreign owners
| Owner | Headquarters | Vietnamese brands owned |
|---|---|---|
| ThaiBev | 🇹🇭 Thailand | 6 |
| DB Insurance | 🇰🇷 South Korea | 3 |
| Wilmar | 🇸🇬 Singapore | 3 |
| AIA | 🇭🇰 Hong Kong | 1 |
| Cathay Financial | 🇹🇼 Taiwan | 1 |
| CJ CGV | 🇰🇷 South Korea | 1 |
| Daiichi Life | 🇯🇵 Japan | 1 |
| Jollibee Group | 🇵🇭 Philippines | 1 |
| Taisho Pharmaceutical | 🇯🇵 Japan | 1 |
| UOB | 🇸🇬 Singapore | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Vietnamese brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Finance & insurance | 7 | 7 | 100% |
| Beverages | 13 | 6 | 46.2% |
| Food | 25 | 3 | 12% |
| Travel & transport | 7 | 0 | 0% |
| Apparel, footwear & accessories | 5 | 0 | 0% |
Examples
- 333 owned by ThaiBev
- 333 Pilsner owned by ThaiBev
- AIA Vietnam owned by AIA
- BSH (Vietnam) owned by DB Insurance
- Bia Lac Viet owned by ThaiBev
- Bia Saigon owned by ThaiBev
- Bia Saigon Chill owned by ThaiBev
- Bia Saigon Special owned by ThaiBev
- CGV Vietnam owned by CJ CGV
- DBV owned by DB Insurance
- Dai-ichi Life Vietnam owned by Daiichi Life
- Hapacol owned by Taisho Pharmaceutical
How this is computed
Of 63 Vietnamese brands recorded, 62 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 1 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Vietnam country page.