Brandtree

🇸🇬 Foreign ownership of Singaporean brands

26.4% of the 53 Singaporean brands with a controlling owner (14) are owned by a company headquartered outside Singapore, most often in Malaysia, Japan and China. That ranks 25 of 94 countries analysed.

Which countries own them

Owner headquartered inBrandsShare of foreign-ownedBar
🇲🇾 Malaysia321.4%
🇯🇵 Japan214.3%
🇨🇳 China17.1%
🇫🇷 France17.1%
🇬🇧 United Kingdom17.1%
🇭🇰 Hong Kong17.1%
🇮🇩 Indonesia17.1%
🇮🇳 India17.1%
🇳🇱 Netherlands17.1%
🇹🇭 Thailand17.1%
🇺🇸 United States17.1%

Largest foreign owners

OwnerHeadquartersSingaporean brands owned
Genting🇲🇾 Malaysia3
Accor🇫🇷 France1
AIA🇭🇰 Hong Kong1
Booking Holdings🇺🇸 United States1
Heineken🇳🇱 Netherlands1
LIC of India🇮🇳 India1
Samudera Indonesia🇮🇩 Indonesia1
Standard Chartered🇬🇧 United Kingdom1
Sumitomo Life🇯🇵 Japan1
Thoresen Thai Agencies🇹🇭 Thailand1

Where foreign ownership is highest

Top-level categories with at least 5 Singaporean brands that have a controlling owner.

CategoryBrandsForeign-ownedShare
Finance & insurance15533.3%
Travel & transport19421.1%
Internet & digital13215.4%

Examples

How this is computed

Of 55 Singaporean brands recorded, 53 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 2 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.

Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Singapore country page.