🇮🇩 Foreign ownership of Indonesian brands
9.8% of the 183 Indonesian brands with a controlling owner (18) are owned by a company headquartered outside Indonesia, most often in Japan, Singapore and China. That ranks 59 of 94 countries analysed.
Which countries own them
| Owner headquartered in | Brands | Share of foreign-owned | Bar |
|---|---|---|---|
| 🇯🇵 Japan | 5 | 27.8% | |
| 🇸🇬 Singapore | 5 | 27.8% | |
| 🇨🇳 China | 2 | 11.1% | |
| 🇬🇧 United Kingdom | 2 | 11.1% | |
| 🇭🇰 Hong Kong | 1 | 5.6% | |
| 🇰🇷 South Korea | 1 | 5.6% | |
| 🇲🇾 Malaysia | 1 | 5.6% | |
| 🇳🇱 Netherlands | 1 | 5.6% |
Largest foreign owners
Where foreign ownership is highest
Top-level categories with at least 5 Indonesian brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Finance & insurance | 17 | 10 | 58.8% |
| Media & entertainment | 7 | 1 | 14.3% |
| Personal care & beauty | 18 | 2 | 11.1% |
| Internet & digital | 13 | 1 | 7.7% |
| Travel & transport | 21 | 1 | 4.8% |
| Food | 54 | 2 | 3.7% |
| Tobacco & nicotine | 24 | 0 | 0% |
| Beverages | 13 | 0 | 0% |
Examples
- AIA Indonesia owned by AIA
- Adira Finance owned by MUFG
- Bango owned by Unilever
- Bank Danamon owned by MUFG
- Bank ICBC Indonesia owned by ICBC
- Bank Mizuho Indonesia owned by Mizuho
- Bank OCBC NISP owned by OCBC
- Bank SMBC Indonesia owned by SMFG
- CCB Indonesia owned by CCB
- CGV Indonesia owned by CJ CGV
- Cussons Baby owned by PZ Cussons
- DBS Indonesia owned by DBS
How this is computed
Of 184 Indonesian brands recorded, 183 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 1 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Indonesia country page.