Brandtree

🇹🇷 Foreign ownership of Turkish brands

14.5% of the 110 Turkish brands with a controlling owner (16) are owned by a company headquartered outside Turkey, most often in Germany, Austria and the United Kingdom. That ranks 53 of 94 countries analysed.

Which countries own them

Owner headquartered inBrandsShare of foreign-ownedBar
🇩🇪 Germany318.8%
🇦🇹 Austria212.5%
🇬🇧 United Kingdom212.5%
🇯🇵 Japan212.5%
🇦🇪 United Arab Emirates16.3%
🇦🇿 Azerbaijan16.3%
🇨🇳 China16.3%
🇭🇰 Hong Kong16.3%
🇯🇴 Jordan16.3%
🇰🇷 South Korea16.3%
🇰🇿 Kazakhstan16.3%

Largest foreign owners

OwnerHeadquartersTurkish brands owned
Agthia🇦🇪 United Arab Emirates1
Alibaba🇭🇰 Hong Kong1
Austrian Post🇦🇹 Austria1
BSH🇩🇪 Germany1
CJ CGV🇰🇷 South Korea1
Delivery Hero🇩🇪 Germany1
Flix🇩🇪 Germany1
ICBC🇨🇳 China1
Kaspi.kz🇰🇿 Kazakhstan1
Kingfisher🇬🇧 United Kingdom1

Where foreign ownership is highest

Top-level categories with at least 5 Turkish brands that have a controlling owner.

CategoryBrandsForeign-ownedShare
Internet & digital12325%
Home care5120%
Home, garden & DIY13215.4%
Beverages7114.3%
Travel & transport16212.5%
Energy1119.1%
Food3512.9%

Examples

How this is computed

Of 110 Turkish brands recorded, 110 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 0 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.

Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Turkey country page.